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Webinar Archives
10/29/2010
Summary:

Webinars from the U.S. Commercial Service and industry trade experts about how your company can increase your international sales.

Go To Source (www.export.gov)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
Worldwide "Doing Business in…" Guides
10/29/2010
Summary:

Worldwide "Doing Business in…" Guides

Go To Source (www.buyusa.gov)
eCommerce Pricing Strategies Now and in the Future
11/1/2005
Summary:

This article, from informIT.com, advises doing some hard thinking about how to set pricing for products offered on your eCommerce site.

Go To Source (www.zilliant.com)

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