entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Products and Services : Link

115 results found

Filter Options
The Art of Commercialization
9/6/2007
Summary:

Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.

Go To Source (blog.guykawasaki.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)
The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
Building a New IP Marketplace
7/19/2007
Summary:

Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.

Go To Source (domino.research.ibm.com)
9 Tips on Handling Complaints
7/12/2007
Summary:

How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.

Go To Source (www.bizinformer.com)
Pricing Strategy
7/12/2007
Summary:

This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.

Go To Source (www.netmba.com)
Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Kauffman Founders School
A robust online curriculum for entrepreneurs.
Explore Founders School >


1 Million Cups
A network of U.S. cities facilitating a weekly entrepreneur education program.  Go to 1 Million Cups >


FastTrac
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Go to FastTrac >

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.