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Steve Young, former quarterback for the San Francisco 49ers, describes the lessons he's learned in negotiating with teammates, agents, and in his personal life. Interviewed as a guest in Stan Christensen's Negotiations course, Young provides insight through humorous anecdotes across a broad range of experience. In particular, he describes different negotiation tactics that were useful throughout his career as a quarterback, lawyer, and entrepreneur. While earning his spot as the fiery leader of the 49ers, balancing life with children, and undergoing multiple business ventures, Young highlights the use of accountability, soft skills to deal with personal feelings, and working hard with no excuses, to achieve success.
Paul G. Yock, M.D. is the Martha Meier Weiland Professor of Medicine and Professor of Mechanical Engineering, by courtesy. Dr. Yock is Co-Chair of Stanford's new Department of Bioengineering and Director of the Stanford
Program in Biodesign. Dr. Yock is a Stanford cardiologist internationally known for his work in inventing, developing and testing new devices, including the Rapid Exchange balloon angioplasty system, which is the dominant angioplasty
system in use worldwide. Yock also invented a Doppler-guided hypodermic needle system, the Smart Needle and P-D Access. Dr. Yock is Director of the Center for Research in Cardiovascular Interventions, a Stanford facility that develops and
tests new technologies in cardiovascular medicine. The focus of Dr. Yock's research program is the field of intravascular ultrasound. He authored the fundamental patents for intravascular ultrasound imaging and founded Cardiovascular
Imaging Systems, now a division of Boston Scientific resulting from a 1994 acquisition for over $100M. In 1998 Dr. Yock developed a new interdepartmental and inter-school program at Stanford, the Medical Device Network (MDN). MDN helps
stimulate and guide the process of biomedical technology innovation within the University. Recently MDN has been expanded under Dr. Yock's leadership into a broader research and educational initiative, the Stanford Program in Biodesign.
MDN is now BDN, the Biodesign Network. The primary mission of Biodesign is to promote the invention and implementation of new health technologies through interdisciplinary research and education at the frontiers of engineering and the
An entrepreneur argues that sabbaticals need not be extended periods of time off but can be worked into the everyday job of building a company.
Vicki Wu's passion for her business and philanthropic activities have caused her to seek convergences between the for- and non-profit worlds.
Before co-founding Fluidigm, as Mycometrix, Mr. Worthington held a variety of engineering, operations and marketing positions at Actel Corporation, which designs, develops and markets field programmable gate arrays
(FPGAs) and associated design and development software and programming hardware. Mr. Worthington served in several departments during his tenure at Actel, including product engineering, R&D engineering management, program management,
product planning, and strategic marketing. His last position at Actel was Director, Strategic Marketing and Product Planning. Mr. Worthington received his undergraduate degree in Physics and a Masters degree in Electrical Engineering from
By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.
Biotech entrepreneurs face unique business challenges in bringing their products to market. To partner effectively in the biotech space, this question-and-answer article identifies key tasks, including advice on term sheets, intellectual property protection, and treatment of royalties.
As senior vice president, Worldwide Marketing, Ken is responsible for all palmOne marketing activities, including product marketing. Prior to joining the company, Ken was the founder and chief executive officer of
Riffage.com, a venture capital-funded music media company backed by Mayfield Fund, Bertelsmann and AOL. The management team he recruited built Riffage into a popular music site on the Internet, with 1 million unique visitors per month,
signing major sponsors including Sony, Sega, Lipton's and Telocity. Before founding his own company, Ken was vice president of corporate marketing for Diamond Multimedia Systems, a leading PC peripherals company, where he managed all
worldwide marketing functions, tech support, customer service and Internet marketing. Ken also led the introduction of the Rio portable MP3 player, which established the MP3 market and maintains a leading share today after the entry of
Sony, Compaq, Philips, Samsung and Intel, among others. Previously, Ken headed marketing for Apple Computer's PIE (personal interactive electronics) division, overseeing all Newton marketing programs. Ken also has held key marketing roles
at NEC Technologies, Cognitive Systems and Atari. He holds a master of business administration degree from Stanford University and an undergraduate degree from the University of Michigan.
After years of bumps and bruises acquired in partnering his small firm with large ones, the entrepreneur shares his lessons learned along the way. He outlines a five-step partner consideration process, which includes researching potential partners for proper fit and using your small size to your advantage.
Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in
many national business and trade publications. Ann has over 25 years of experience in the software industry. She began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling
accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for
prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics
and in business administration, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas. Ann has served
as a Director of start-up and public companies and currently serves as a director of Intacct, The Knot, Voltage Security, Krillion and Mulesource. She is also a member of the Board of Trustees of the University of St. Thomas and is an
advisor to numerous entrepreneur groups.
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