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The Entrepreneur

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Nine Lessons Learned about Creativity at Google
Mayer Marissa
5/17/2006
Audio Resource
Summary:

Marissa Mayer, Vice President of Search Products and User Experience at Google, shares nine lessons learned about fostering creative ideas and innovation based on her experience developing highly successful Web applications at Google.

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Entrepreneurial Thought Leader Speaker Series
Phelan Ryan
5/31/2006
VideoSeries Resource
Summary:

Ryan Phelan started DNA Direct in 2003 as a company that provides direct-to-consumer genetic testing and related consumer oriented genomic services. Phelan has been a strong consumer health advocate for the past 25 years, having started the first medical library for consumers in 1978. As Founding Director of Planetree, a nonprofit consumer health care organization, she helped create a national model for humanizing hospitals and a national model for providing health information to the public, the Planetree Resource Center. In 1995 she founded Direct Medical Knowledge (DMK). DMK was an extensive consumer health web site highly regarded for its unique content depth and innovative search interface. DMK developed proprietary software that enabled users to drill down through the most current medical literature and retrieve personalized health and medical information. As CEO of DMK, Ms. Phelan forged alliances with major medical institutions, national health care plans, publishers, and consumer groups. In 1999 Direct Medical Knowledge was acquired by WebMD, and DMK's content became the backbone of WebMD's consumer health site. Phelan is also a co-founder of the ALL Species Foundation, a global science initiative to discover all life on Earth in the next 25 years. In 2002, Phelan served as CEO for the ALL Species Foundation and continues her involvement today by serving on the Governing Board of Directors. She graduated from UC Berkeley. Courtesy of Strategic News Service, SF Chronicle

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Conducting International Negotiations
Horgen Harald
6/1/2006
Article Resource
Summary:

Building relationships and focusing on business terms with potential partners are key while not letting cultural differences get in the way while negotiating abroad. This seasoned negotiator in international transactions presents a comprehensive primer on how entrepreneurs can undertake effective global, business negotiations.

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Getting the Most from Negotiations
Bickford Jewelle W
6/1/2006
Article Resource
Summary:

This negotiations expert provides do's and don'ts for closing a deal. One important set of tactics: going in with all the facts, understanding both parties' wants and needs, and adjusting strategies to succeed.

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Negotiating Both Sides of the Deal
LemmonsPoscente Michelle
6/1/2006
Article Resource
Summary:

The challenges of working for both the talent the company represents and the clients who buy that talent are discussed by this veteran negotiator. The most important factors in her success: knowing the product and understanding what clients really need.

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Roger Dawson's Guide to Business Negotiating
6/1/2006
Summary:

This video excerpt features Roger Dawson discussing a common negotiations pitfall known as nibbling and shows how you can avoid falling into this trap before closing a deal.

Go To Source (easylink.playstream.com)
Considerations for Founders
6/28/2006
Summary:

Many companies go under because of failure of the relationships among the team members. Teams often launch firms without talking about what they want to get out of the venture. This article shows how company founders can better structure their top team relationships to prevent problems down the road.

Go To Source (web.mit.edu)
Good to Great Diagnostic Tool
6/28/2006
Summary:

Jim Collins's Good to Great Diagnostic Tool is for entrepreneurs and organization leaders who are working to improve their professional performance. This tool offers set of worksheets covering four major areas: disciplined people, disciplined thought, disciplined action, and building greatness to last.

Go To Source (www.jimcollins.com)
Buying or Selling a Business
7/1/2006
Summary:

This article, published by a law firm, details the major components typically involved in the buying and selling of a company, including the purchase and sale agreement, confidentiality agreement, and letter of intent.

Go To Source (www.dwpm.com)
Communicating an Acquisition to Employees
Carpenter Bill
7/1/2006
Article Resource
Summary:

When it comes time sell your company, one of the toughest issues is communicating the process to employees. One positive way to do this is to establish a company culture rooted in honesty and openness, which can allay employee anxiety during a potential company sale.

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