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The Entrepreneur

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Rebrand Yourself to Seek New
7/23/2010
Article Resource
Summary:

Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

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Tapping Hispanic Markets
7/23/2010
Article Resource
Summary:

Hispanics are opening small businesses three times faster than other entrepreneurial segments in the U.S., and they are expected to soon have more disposable income than any other minority group.

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The Corporate Petri Dish
7/23/2010
Article Resource
Summary:

Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.

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When Gender Changes the Negotiation
7/23/2010
Article Resource
Summary:

Gender is not a good predictor of negotiation performance, but ambiguous situations can cause different behaviors by men and women in negotiations.

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Women Entrepreneurs: Managing Perceptions, Managing Guilt
7/23/2010
Article Resource
Summary:

Women entrepreneurs face risks and stresses in building companies that men

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From Concept to Commercial
1/7/2011
Article Resource
Summary:

The Research Commercialization and SBIR Center, now with over 130,000 members, is offering two online courses for faculty researchers, grad students, engineers and scientists in January 2011.

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A Look Back at Innovation Daily
1/7/2013
Blog Resource
Summary:

Each day, Innovation Daily checks the pulse of global innovation--courtesy of Innovation America. Here, we take a look at a handful of relevant stories it compiled last week.

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Entrepreneurs and Last Week’s Fiscal Deal
1/7/2013
Blog Resource
Summary:

Unless you completely unplugged over the holidays, you know that if Democratic and Republican lawmakers could not bridge their differences on how best to reduce the nation's budget deficit and debt, the Budget Control Act of 2011 mandated a combination of spending cuts and tax increases to take effect January 1, 2013. While Washington kicked the can down the road on budget cuts, the cliff was avoided – but what does the deal mean for American entrepreneurs?

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South Dakota Top Policy Environment for Entrepreneurs
1/7/2013
Blog Resource
Summary:

According to the latest index from the Small Business & Entrepreneurship Council, South Dakota has the most entrepreneur-friendly policy environment in the U.S. The U.S. Business Policy Index evaluates each of the states on 46 policy measures with an emphasis on taxes, regulatory burdens and government spending.

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Test Jan 14
1/14/2013
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