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The Entrepreneur

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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
Article Resource

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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Five to Help You Thrive

This article suggests that there are five key relationships that entrepreneurs running growth companies should work on developing: relationships with customers, employees, vendors, bankers, and mentors.

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For Better or Worse: Advice for the Entrepreneurial Spouse
Thom Ruhe
Blog Resource

I recently read an article on about the ups and downs of being an entrepreneur’s spouse or significant other. It brought me back to my own entrepreneurial endeavors and reminded me of a few coping mechanisms my wife of now 23 years and I picked up along the way.

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For People Growing Great Ideas
Annette Beck
Blog Resource

Entrepreneurship.orghas evolved over the years to our most current release, focusing on the needs of savvy entrepreneurs and innovators. We strive for an interactive experience that provides rich, current content to assist entrepreneurs at every stage of their journey.

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Founders School: Surviving the Entrepreneurial Life
Wendy Torrance
Blog Resource

When I read Meg Hirshberg's book "For Better or for Work: A Survival Guide for Entrepreneurs and Their Families" I knew instantly that I wanted Meg to join our slate of Founders School experts. The goal of Founders School is to provide entrepreneurs with crucial skills and knowledge, and to do so with an eye to topics that are important but rarely discussed in typical entrepreneurship education programs. The subject of Meg's book is just such a topic. We all know that entrepreneurs have to juggle a variety of considerations when founding a company: team building, assessment of product/market fit, intellectual property, and how to get that first important customer. What many entrepreneurs and, more importantly, their families, know is that there's a juggle on the family side of the equation as well, but it's one that many entrepreneurs may be reluctant to talk about.

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Four Questions to Ask Yourself Before Starting A Business
Johnson Emma
Article Resource

Not so fast, Martha Stewart.

OK, you're special. You are talented and one of the best at what you do. But that doesn't mean that you're equipped to run your own business--even one within a field or industry you've been working in or following for years.

To wit: 627,200 new businesses opened in the U.S. in 2008--the same year 595,600 businesses shuttered and 43,546 filed for bankruptcy, according to the U.S. Small Business Administration (SBA). Likewise, 30% of small businesses fail within the first two years and half close shop within five years, according to the SBA.

The fact of the matter is that far too many people launch their own companies for all the wrong reasons and without the tools it takes to succeed. Before handing in your notice and signing a lease on an office, it's imperative you take a hard look at yourself in the salaried eye and ask yourself a few critical questions that could mean the difference between a fulfilling life as your own boss and speed-dialing a bankruptcy lawyer.

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Friends and Advisors
Helzberg Barnett Jr
Article Resource

Entrepreneurs benefit from knowledgeable third-party advice provided by advisors, writes the former chairman of a family-owned diamond business. The author describes his own dealings with informal mentors and the members of his formal advisory board.

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From Creation to Evolution
Papermaster Steve
Article Resource

Durability requires planning, says a seasoned entrepreneur who has founded his own companies and is helping others start theirs. Market conditions, management skills and smart money must be factored into the equation. Even with everything going for you, be prepared for a steep staircase and more than one ceiling to crash as your company climbs toward a successful future.

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From Harvard to the Facebook
Zuckerberg Mark
Audio Resource

Mark Zuckerberg, founder of TheFacebook, is interviewed by VC, Jim Breyer, Managing Partner of Accel. Mark describes what it was like to leave Harvard to venture into a business to build a social utility tool for college students around the world.

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From Sheltered to High Tech, Corporate Exec Turned Startup CEO Enables Entrepreneurship in All Kinds of Workshops
Jarman Richard S
Article Resource

Richard Jarman sees entrepreneurship as the backbone of the American economy, and he's doing his part to help by mentoring up-and-coming entrepreneurs.

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