to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.
Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company. In particular, McCracken describes the culture at Genentech, which is credited for consistent ground breaking R&amp;D and the resulting financial success.
Greg Ballard, President & Chief Executive Officer Over his distinguished career in the gaming, entertainment and multimedia industries, Greg Ballard has served as CEO at SONICblue, makers of ReplayTV and Rio digital
music players; MyFamily.com, a successful subscription-based Internet service; and 3Dfx where, over a three-year period, he grew the company from $4 million to an annualized rate of more than $400 million. He previously served as CEO and
COO for Warner Custom Music, a division of Time Warner, Inc. Ballard was also president of Capcom Software, the U.S. subsidiary known for hits such as Street Fighter, Mega-Man and Resident Evil, as well as COO and CFO of Digital Pictures,
a leading video game developer for Sega CD. In recent years Ballard has served on the board of directors for xFire, an online gaming platform and community purchased by Viacom in April 2006, and on the public boards of THQ (NASDAQ: THQI),
Pinnacle Systems and IGN. He holds a B.A. from the University of Redlands and a J.D. from Harvard Law School.
Rick Wallace was appointed chief executive officer of KLA-Tencor Corporation on January 1, 2006. Wallace brings 17 years of experience at KLA-Tencor to his current role, and has held a variety of senior management
positions at KLA-Tencor. These include president and chief operating officer, executive vice president, overseeing the company's Reticle and Photomask Inspection Division, Films and Surface Technology Division, CTO Software and Customer
Groups, and executive vice president of KLA-Tencor's Wafer Inspection Group. He also served at KLA-Tencor as group vice president for the Lithography Control Group, as well as vice president/general manager and vice president of marketing
for the Wafer Inspection Division. He joined KLA-Tencor in 1988 as an applications engineer.
Richard Caruso considers success less a matter of financial accomplishment than of meaningful personal contribution. He's managed to do both.
Joe McCracken is Vice President of Business Development at Genentech, Inc. In this role, McCracken is responsible for all business development activities at the company, including the identification and negotiation of
collaboration and licensing agreements with academic institutions, biotechnology companies and pharmaceutical companies throughout the world. After a seven-year absence, McCracken rejoined Genentech in 2000 as Vice President of Business
Development. During his earlier time with Genentech, McCracken served in many capacities, culminating in positions as Director of Business Development and Representative Director of Genentech Ltd., Genentech's wholly owned subsidiary in
Japan. McCracken has more than 19 years of experience in technical, business development and market development roles with biotechnology and pharmaceutical companies. He has also served as Vice President of Technology Licensing and
Alliances at Aventis, and Vice President of Worldwide Business and Technology Development at Rhone-Poulenc Rorer S.A.
As General Manager of Electronic Arts Redwood Shores Studio, Nick Earl is responsible for the management of EA's Redwood Shores and Maxis studio operations. This includes overseeing programming, artwork, audio, research
and development, quality assurance and strategy for top EA GAMES franchises as well as EA SPORTS franchises including: The Godfather, The Lord of The Rings, James Bond, Tiger Woods PGA TOUR, and the highly- acclaimed Sims franchise, as
well as new titles under development. Prior to his current position, Nick was Chief Operating Officer of the Redwood Shores Studio, responsible for day-to-day operations of the studio at corporate headquarters. Among other games, Nick
produced the first Army Men games on PC and PlayStation. He holds a B.A. degree in Economics from the University of California at Berkeley.
Chris Larsen is Chief Executive Officer and Co-Founder of Prosper. For over a decade Chris Larsen has focused on using the Internet to make consumer lending more efficient, fair, honest, open, and trustworthy. Prior to
Prosper, Mr. Larsen co-founded and served as Chairman and CEO of E-LOAN. Under Mr. Larsen's leadership, E-LOAN closed over $27 billion in consumer loans, and was consistently ranked as one of the nation's most trusted consumer brands.
E-LOAN earned consumers' trust by taking radically pro-consumer actions such as being the first company to provide consumers with access to their credit scores, and playing a critical role in the passage of the strongest consumer financial
privacy protection law in the nation. Mr. Larsen led E-LOAN through a successful IPO in 1999, and oversaw the company's acquisition by Popular, Inc. in 2005. Mr. Larsen holds an M.B.A. degree from Stanford University and a B.S. degree from
San Francisco State University, where he was named the 2004 Alumnus of the Year.
For effective strategic partner recruitment, the author recommends an eight-step plan, which includes identifying your target market, developing partner selection criteria, and developing an alliance plan with a selected partner.
When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >