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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.
Using the four basic growth strategies--Market Penetration, Market Expansion, Line Expansion, and New Business Development--this tool helps identify potential growth opportunities for a business.
Entrepreneurs make great decisions when they critically analyze the situation.
A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.
As vice chairman of America Online, owner of sports teams and serial entrepreneur, Ted Leonsis has accomplished enough for many lifetimes. In addition, however, he uses the leverage of his position and his entrepreneur's drive to tackle a multitude of philanthropic goals.
Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, shares results from her research regarding successful ventures, addressing fundamental issues such as team building, market creation and financing.
Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.
Jim Breyer, a partner at Accel Investments, interviews Chris Larsen, the founder and CEO of Prosper - America's first people-to-people lending marketplace. Ranging from regulation to global financial markets, Larsen shares a wide variety of experiences in founding both e-Loan.com and Prosper.
Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company. In particular, McCracken describes the culture at Genentech, which is credited for consistent ground breaking R&amp;D and the resulting financial success.
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