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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

The Entrepreneur

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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Growth Strategy: Market Penetration
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.

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Screen Growth Opportunities
9/20/2006
File Resource
Summary:

Using the four basic growth strategies--Market Penetration, Market Expansion, Line Expansion, and New Business Development--this tool helps identify potential growth opportunities for a business.

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Making Decisions -- Taking Action
FastTrac
9/25/2006
Article Resource
Summary:

Entrepreneurs make great decisions when they critically analyze the situation.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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AOL Zealot and Long-Time Exec Uses Bully Pulpit as Entrepreneur for Change
Leonsis Ted
10/2/2006
Article Resource
Summary:

As vice chairman of America Online, owner of sports teams and serial entrepreneur, Ted Leonsis has accomplished enough for many lifetimes. In addition, however, he uses the leverage of his position and his entrepreneur's drive to tackle a multitude of philanthropic goals.

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Research Lens on Understanding Entrepreneurial Firms
Eisenhardt Kathleen M
10/4/2006
Audio Resource
Summary:

Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, shares results from her research regarding successful ventures, addressing fundamental issues such as team building, market creation and financing.

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Failure to Success: The AGEIA Story
Mellitz Marcia
10/5/2006
Article Resource
Summary:

Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.

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Founding Prosper, a People-to-People Lending Marketplace
Larsen Chris
10/25/2006
Audio Resource
Summary:

Jim Breyer, a partner at Accel Investments, interviews Chris Larsen, the founder and CEO of Prosper - America's first people-to-people lending marketplace. Ranging from regulation to global financial markets, Larsen shares a wide variety of experiences in founding both e-Loan.com and Prosper.

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A Culture of Making a Difference
McCracken Joe
11/1/2006
Audio Resource
Summary:

Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company.  In particular, McCracken describes the culture at Genentech, which is credited for consistent ground breaking R&D and the resulting financial success.

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