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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
When you run the biggest golf resort in the world and you bring a weak game, you play. Early and often, night and day. That's what Ken Chu did when he became vice-chairman of Mission Hills Group. The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.
Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.
When we think about the startup life we're often occupied with visions of long days and late nights in the office and the all consuming passion that overtakes a life as someone takes a vision and turns it into reality. An entrepreneur certainly has many things that can easily engulf his or her life as they balance product creation, customer development, hiring, sales and financing, to name but a few. But what about the other side of the life equation? Entrepreneurs have families, friends, spouses, and partners who play an important role.
According to the Kauffman Index of Entrepreneurial Activity, a leading indicator of new business creation in the United States, men are “substantially more likely to start a business each month than women”. In the seventeen year period from 1996 – 2012, the average rate of entrepreneurial activity for men was .37 percent; for women during the same period it was .23 percent.
Entrepreneurship is flourishing on campuses around the country. In classrooms and through co-curricular programs and competitions, students on diverse campuses, at universities large and small, representing disciplines across the spectrum, have the opportunity to understand the role of entrepreneurship in the economy, explore innovation, test their own ideas, and learn what they need to know to be entrepreneurs.
Our founder, Ewing Marion Kauffman, once said: "It's your right to be uncommon if you can. You seek opportunity to compete. You desire to take calculated risk, to dream, to build, yes, even to fail, and to succeed". He was talking to entrepreneurs: those people who create new ventures, building visions into reality. Indeed, entrepreneurs are uncommon in many ways. They create something from nothing. They see problems (and solutions) that others might not. They take personal and financial risks.
Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.
Some of the very first decisions founders must make early on in their ventures are crucially important to the future of the business. Many of these decisions concern the ubiquitous "people problems" that challenge even experienced entrepreneurs. When should I found? Should I co-found with someone? With whom? How should we split the equity? Bad or ill-informed choices at critical junctures could have significant consequences for startups. In fact, research has suggested that 65 percent of new firm failures were related to problems within the management team.
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