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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Spencer E. Ante is the computers department editor for BusinessWeek. Before joining the magazine in February, 2000, he was a staff reporter for TheStreet.com. Prior to that, he was a contributing
writer at Wired News, a columnist for Business 2.0, a producer for the Netscape NetCenter, and associate editor of The Web Magazine. For "Meet the Hackers", a 2006 investigative story about the world's
most dangerous cybercriminals, he was the recipient of a 2007 Deadline Club Award from the Society of Professional Journalists. A year earlier, he won a 2006 award from the American Society of Business Publication Editors for "A Hole in
Bush's Exit Strategy", a story about the problematic American training of Iraqi security forces. Ante received a bachelor's degree from Indiana University and a master's from the University of California at Berkeley. His book,
Creative Capital: Georges Doriot and the Birth of Venture Capital will be published by Harvard Business Press in April, 2008. He can be reached at http://creativecapital.wordpress.com.
Spencer E. Ante, BusinessWeek editor and author, quotes excerpts from his book, Creative Capital: Georges Doriot and the Birth of Venture Capital, and offers a historical portal into the start and evolution of venture capital. He draws an investment timeline starting with the post-WWII economy, delves into the dominance of Silicon Valley, and discusses current recessionary activity.
Charles Henagan loved his new job as a vice-president of marketing at a major beverage company. His challenge was to reinvigorate a legendary brand of vodka and he embraced the adrenaline rush of travel, meetings and strategy sessions. Approaching 50, he was the oldest employee in his division, but made an effort to bond with younger colleagues over cocktails after work. Top management embraced his initiatives and he was feeling great about his work.
May 05, 2010 -
Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a corporate job.
“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”
Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.
Service companies aiming to grow fast enough to attract financing need to address the weaknesses inherent in such business models, says the founder of a human-resources consultancy.
If you're thinking about entrepreneurship, you've probably heard that you should start your business before you quit your day job. It's good advise, but not always practical.
Winifred Mitchell Baker, better known simply as Mitchell Baker, is President of the Mozilla Corporation, a subsidiary of the Mozilla Foundation that coordinates development of the open source Mozilla Internet
applications, including the Mozilla Firefox web browser and the Mozilla Thunderbird email client. Trained as a lawyer, Baker coordinates business and policy issues and sits on both the Mozilla Foundation Board of Directors and the Mozilla
Corporation Board of Directors. In 2005, Time magazine included her in its annual list of the 100 most influential people in the world and she has affectionately been given the title of "Chief Lizard Wrangler" at the Mozilla Corporation.
Baker received an AB in Asian Studies from the University of California, Berkeley in 1979, achieving a Certificate of Distinction. She received her JD from the Boalt Hall School of Law in 1987 and was admitted to the State Bar of
California in the same year.
Mari Baker is the CEO of PlayFirst and the former CEO of Navigenics. Previous to that, she was an executive-in-residence at Kleiner Perkins Caufield & Byers, which she joined in 2006. Prior to that, she was president
of BabyCenter, LLC, a Johnson & Johnson company. Under her leadership, BabyCenter became the world's leading Web site for new and expectant parents, winning numerous online health awards and expanding significantly offline and
internationally. Prior to her tenure with BabyCenter and Johnson & Johnson, she was a senior vice president at Intuit, Inc., which she joined in 1989 as product manager for Quicken. Baker led Quicken to grow into the number one
personal finance product in the world, along with international expansion and the launch of Quicken.com. Baker also held executive or product management positions at Now Software, Migent Software, and E.F. Hutton. Mari Baker attended
Stanford University, graduating with degrees in economics and sociology. She served on the board of trustees of Stanford University from 1996 to 2003, where she oversaw the Stanford Medical Center, and she continues to serve as a trustee
emeritus. Baker currently serves on the board of directors of the Cozi Group and she is a member of the Young Presidents' Organization.
After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.
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