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When you get out there thinking you're the most important member of the team, you're headed for failure, says Wally Amos. The founder of Famous Amos Cookies found out the hard way that you can't just indulge your whims and let the chocolate chips fall where they may. How he developed a spiritual understanding, recovered his good name and started a new, more successful company serves as a great recipe for other entrepreneurs.
The essence of entrepreneurship, say many entrepreneurs, is the ability to see and act on opportunity.
Serial entrepreneur Marc Andreessen offers the Stanford audience a rare opportunity to pose open questions. Topics addressed include everything from the state of VC and the stock market, to Facebook's market dominance, to the rebirth of consumer electronics. In addition, Andreessen offers ground rules for the start-up, including tips on attracting top talent.
Spencer E. Ante is the computers department editor for BusinessWeek. Before joining the magazine in February, 2000, he was a staff reporter for TheStreet.com. Prior to that, he was a contributing
writer at Wired News, a columnist for Business 2.0, a producer for the Netscape NetCenter, and associate editor of The Web Magazine. For "Meet the Hackers", a 2006 investigative story about the world's
most dangerous cybercriminals, he was the recipient of a 2007 Deadline Club Award from the Society of Professional Journalists. A year earlier, he won a 2006 award from the American Society of Business Publication Editors for "A Hole in
Bush's Exit Strategy", a story about the problematic American training of Iraqi security forces. Ante received a bachelor's degree from Indiana University and a master's from the University of California at Berkeley. His book,
Creative Capital: Georges Doriot and the Birth of Venture Capital will be published by Harvard Business Press in April, 2008. He can be reached at http://creativecapital.wordpress.com.
Spencer E. Ante, BusinessWeek editor and author, quotes excerpts from his book, Creative Capital: Georges Doriot and the Birth of Venture Capital, and offers a historical portal into the start and evolution of venture capital. He draws an investment timeline starting with the post-WWII economy, delves into the dominance of Silicon Valley, and discusses current recessionary activity.
Charles Henagan loved his new job as a vice-president of marketing at a major beverage company. His challenge was to reinvigorate a legendary brand of vodka and he embraced the adrenaline rush of travel, meetings and strategy sessions. Approaching 50, he was the oldest employee in his division, but made an effort to bond with younger colleagues over cocktails after work. Top management embraced his initiatives and he was feeling great about his work.
May 05, 2010 -
Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a corporate job.
“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”
Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.
Service companies aiming to grow fast enough to attract financing need to address the weaknesses inherent in such business models, says the founder of a human-resources consultancy.
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