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The Entrepreneur

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Entrepreneurial Thought Leader Speaker Series
Mayer Marissa
5/17/2006
VideoSeries Resource
Summary:

Marissa leads the product management efforts on Google's search products- web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first female engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Several patents have been filed on her work in artificial intelligence and interface design. In her spare time, Marissa also organizes Google Movies- outings a few times a year to see the latest blockbusters- for 6,000+ people (employees plus family members and friends). Concurrently with her full-time work at Google, Marissa has taught introductory computer programming classes at Stanford to over 3,000 students. Stanford has recognized her with the Centennial Teaching Award and the Forsythe Award for her outstanding contribution to undergraduate education. Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in Zurich, Switzerland and at SRI International in Menlo Park, California. Graduating with honors, Marissa received her BS in Symbolic Systems and her MS in Computer Science from Stanford University. For both degrees, she specialized in artificial intelligence. Courtesy of Google, Bart Nagel

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Nine Lessons Learned about Creativity at Google
Mayer Marissa
5/17/2006
Audio Resource
Summary:

Marissa Mayer, Vice President of Search Products and User Experience at Google, shares nine lessons learned about fostering creative ideas and innovation based on her experience developing highly successful Web applications at Google.

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Entrepreneurial Thought Leader Speaker Series
Phelan Ryan
5/31/2006
VideoSeries Resource
Summary:

Ryan Phelan started DNA Direct in 2003 as a company that provides direct-to-consumer genetic testing and related consumer oriented genomic services. Phelan has been a strong consumer health advocate for the past 25 years, having started the first medical library for consumers in 1978. As Founding Director of Planetree, a nonprofit consumer health care organization, she helped create a national model for humanizing hospitals and a national model for providing health information to the public, the Planetree Resource Center. In 1995 she founded Direct Medical Knowledge (DMK). DMK was an extensive consumer health web site highly regarded for its unique content depth and innovative search interface. DMK developed proprietary software that enabled users to drill down through the most current medical literature and retrieve personalized health and medical information. As CEO of DMK, Ms. Phelan forged alliances with major medical institutions, national health care plans, publishers, and consumer groups. In 1999 Direct Medical Knowledge was acquired by WebMD, and DMK's content became the backbone of WebMD's consumer health site. Phelan is also a co-founder of the ALL Species Foundation, a global science initiative to discover all life on Earth in the next 25 years. In 2002, Phelan served as CEO for the ALL Species Foundation and continues her involvement today by serving on the Governing Board of Directors. She graduated from UC Berkeley. Courtesy of Strategic News Service, SF Chronicle

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Groundbreaking Healthcare Initiatives and the Entrepreneurial Minds Behind Them
Phelan Ryan
5/31/2006
Audio Resource
Summary:

Ryan Phelan, founder and CEO of DNA Direct, shares her thoughts on entrepreneurship, both for-profit and not-for-profit, based on her experience launching groundbreaking healthcare initiatives that provide public access to comprehensive medical information and genetic testing.

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Secrets of Power Negotiating
Dawson Roger
6/1/2006
Article Resource
Summary:

"Learning to improve your negotiating skills is the highest and best use of your time," says Roger Dawson, a topic expert on negotiations. Dawson provides a series of strategies that entrepreneurs can use to improve their negotiating skills.

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Getting the Most from Negotiations
Bickford Jewelle W
6/1/2006
Article Resource
Summary:

This negotiations expert provides do's and don'ts for closing a deal. One important set of tactics: going in with all the facts, understanding both parties' wants and needs, and adjusting strategies to succeed.

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Negotiating Both Sides of the Deal
LemmonsPoscente Michelle
6/1/2006
Article Resource
Summary:

The challenges of working for both the talent the company represents and the clients who buy that talent are discussed by this veteran negotiator. The most important factors in her success: knowing the product and understanding what clients really need.

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Negotiations: Due Diligence Checklist
6/1/2006
File Resource
Summary:

A due diligence checklist can provide a comprehensive assemblage of company information an entrepreneur needs in advance to negotiate effectively. This checklist is used by Corey Schwartz, entrepreneur and finance expert, in his negotiations to buy and sell companies.

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Roger Dawson's Guide to Business Negotiating
6/1/2006
Summary:

This video excerpt features Roger Dawson discussing a common negotiations pitfall known as nibbling and shows how you can avoid falling into this trap before closing a deal.

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Negotiating for Mutual Gain
Ury William
6/1/2006
Article Resource
Summary:

The author, a distinguished global expert on negotiations, argues the Knowledge Revolution makes it especially easier for both sides of a negotiation to gain. With this Revolution comes a revolution in decision making and dispute resolution, leading to networks of negotiation.

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