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The Entrepreneur

1323 results found

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Rebrand Yourself to Seek New
7/23/2010
Article Resource
Summary:

Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

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Feasibility Checklist
7/22/2010
File Resource
Summary:

Use this tool to identify strengths and weaknesses in your Business Plan and to test your growth concept for feasibility.

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Exit Strategies Chart
7/22/2010
File Resource
Summary:

This tool provides advantages and disadvantages of typical exit strategies to help entrepreneurs evaluate their own strategy for business transition.

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How to Use Kickstarter to Launch a Business
7/22/2010
Article Resource
Summary:

Caroline Mak and her boyfriend Antonio Ramos loved the taste of ginger, but didn't like the sugary-sweet taste of ginger ales and ginger beers on the market.  They weren't spicy enough, nor were they adequately tangy.

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The Corporate Petri Dish
7/23/2010
Article Resource
Summary:

Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.

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Defining Success and Desired Growth
7/22/2010
File Resource
Summary:

This tool leads entrepreneurs through a process of identifying and clarifying personal goals. These goals are then extended into a vision for the business.

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Conducting a SWOT Analysis
7/22/2010
File Resource
Summary:

This tool provides a SWOT Analysis chart to aid the entrepreneur in reviewing the strengths, weaknesses, opportunities, and threats of their business.

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Crafting a Mission Statement
7/22/2010
File Resource
Summary:

Answering the questions in this tool can help entrepreneurs craft a mission statement. For companies that already have a mission statement, this is a good opportunity to review and update it.

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Defining My Three-Year Vision
7/22/2010
File Resource
Summary:

This tool will help entrepreneurs identify their three-year vision by first reviewing core values and the company's mission statement and then describing the business in the future.

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Women Entrepreneurs: Managing Perceptions, Managing Guilt
7/23/2010
Article Resource
Summary:

Women entrepreneurs face risks and stresses in building companies that men

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