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The Entrepreneur

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Playing an International Game
Hays Todd
7/23/2001
Article Resource
Summary:

Specialization led to market domination for this manufacturer of videogame accessories. To improve his company's overseas sales, he's reviewing marketing strategies and listening to local managers. Coordinating packing, shipping and back-office functions with its acquirer is also helping the business expand.

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"Steaking Acclaim:" How Outback Steakhouse Went from Down Under, All the Way to the Top
Sullivan Chris
10/1/2001
Article Resource
Summary:

Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.

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Entrepreneurial Thought Leader Speaker Series
Kelley David
10/3/2001
VideoSeries Resource
Summary:

David M. Kelley is a California-based entrepreneur, educator, engineer, and venture capitalist. He was featured by Fortune magazine as one of the "People to Watch" and was selected for the "I.D. 40" list of America's leading design innovators. In that listing he was described as "the most sought-after design engineer this side of Thomas Edison." He is the founder and CEO of IDEO Product Development, America's largest independent product design and development firm. In addition to his work at IDEO Product Development, Kelley is a tenured professor at Stanford University in the school's innovative Product Design program. As a faculty member, Professor Kelley is interested in new product development methodology from inception to production with an emphasis on user-centered design. He encourages broad understanding of product design methodologies, exposing his students to a variety of viewpoints in classroom discussions and project work. Professor Kelley's primary involvement is in the product design program, a joint program with the art department which emphasizes the blending of innovation, human values, and aesthetic concerns into a single curriculum. He also teaches in the Human Computer Interface program, which is a joint program with computer science.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
10/22/2001
Article Resource
Summary:

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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2001 REE Conference at Stanford University
10/23/2001
VideoSeries Resource
Summary:

Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.

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Entrepreneurial Thought Leaders Lecture
Bartz Carol
10/24/2001
VideoSeries Resource
Summary:

Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.

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Entrepreneurial Thought Leader Speaker Series
Levinson Frank
10/31/2001
VideoSeries Resource
Summary:

Frank H. Levinson founded Finisar in April 1987 and has served as a member of our Board of Directors since February 1988 and as our Chairman of the Board and Chief Technical Officer since August 1999. Mr. Levinson also served as our Chief Executive Officer from February 1988 to August 1999. From September 1980 to December 1983, Mr. Levinson was a Member of Technical Staff at AT&T Bell Laboratories. From January 1984 to July 1984, he was a Member of Technical Staff at Bellcore, a provider of services and products to the communications industry. From April 1985 to December 1985, Mr. Levinson was the principal optical scientist at Raychem Corporation, and from January 1986 to February 1988, he was Optical Department Manager at Raynet, Inc., a fiber optic systems company. Mr. Levinson holds a B.S. in Mathematics/Physics from Butler University and an M.S. and Ph.D. in Astronomy from the University of Virginia.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
11/1/2001
Article Resource
Summary:

As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.

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