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If you think you only need a business plan to go fishing for capital, you are sorely mistaken.
A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.
An entrepreneur argues that sabbaticals need not be extended periods of time off but can be worked into the everyday job of building a company.
Vicki Wu's passion for her business and philanthropic activities have caused her to seek convergences between the for- and non-profit worlds.
By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.
Entrepreneurs can benefit from seeking to be paired for a fee with a mentor who provides guidance and support, says the author, who pursued such a formal mentorship upon the founding of her second venture. With new skills to learn in an operating company as opposed to her previous professional-services concern, this entrepreneur reports developing company-building tactics as well as respect for mentoring itself.
Entrepreneurs of color need to break through a culturally induced reluctance to trust to facilitate the relationships that spur business growth, says the founder of a minority search firm.
Julius Walls has the priviledge of leading a company that exists to give back.
From behind home plate, Jason Klein and Casey White look proudly at the Reading Phillies' flamethrower Phillippe Aumont. It's not his high-priced arm they're admiring, It's what he's wearing. "They're the only team with pink on their uniforms," White says.
Entrepreneurs loath to seek mentoring should take at least one piece of advice: try it, you'll like it, writes the author who built a business by accepting help from smarter and more experienced founders. Included is a look at the workings of her relationship with her current mentor. (Originally Published October 2002)
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
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