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The Entrepreneur : Article

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Tapping Hispanic Markets
7/23/2010
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Summary:

Hispanics are opening small businesses three times faster than other entrepreneurial segments in the U.S., and they are expected to soon have more disposable income than any other minority group.

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Rebrand Yourself to Seek New
7/23/2010
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Summary:

Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

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Revisiting the Face of 'Necessity Entrepreneurship'
Tozzi John
7/23/2010
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Summary:

With the unemployment rate steady at 9.7%, not many Americans turn down job offers these days - especially those who have been laid off.  Art Wells is an exception.

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The Rise of the 'Homepreneur'
Tozzi John
7/23/2010
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Summary:

More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake.

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The Corporate Petri Dish
7/23/2010
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Summary:

Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.

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Women Entrepreneurs: Managing Perceptions, Managing Guilt
7/23/2010
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Summary:

Women entrepreneurs face risks and stresses in building companies that men

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When Gender Changes the Negotiation
7/23/2010
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Summary:

Gender is not a good predictor of negotiation performance, but ambiguous situations can cause different behaviors by men and women in negotiations.

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Will VCs really stop funding startups?
Cook Jon
7/23/2010
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Summary:

If the American Jobs and Closing Tax Loopholes is passed there will be a lot of unhappy venture capitalists, who say they may stop investing in startups.

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Rags To World's Richest
Evans Katie
7/23/2010
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Summary:

Cirque du Soleil first took on rock legends The Beatles and Elvis. Now the circus-inspired spectacle is turning to the late King of Pop. In April Cirque, founded by billionaire Guy Laliberte, announced plans to produce a Michael Jackson-themed show to start touring in 2011

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Innovation Can Unlock Job Growth
George Bill
7/22/2010
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Summary:

Bill George, a Harvard business professor and the author of '7 Lessons for Leading in Crisis,' puts forth some proposals to revive employment growth in a declining job market.

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