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May 05, 2010 -
Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a corporate job.
“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”
Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
A summary of comments from a Chief Executive magazine round table of mostly larger-company CEOs with Accenture as a co-sponsor, this piece can help entrepreneurs "see the future" of their companies from a leadership perspective.
Recognizing the needs of technology start-ups, Bob Guller started an organization that provides space and support.
It is now part of the lives of many professional women in the developed world to worry about what to do to improve the lot of their less fortunate sisters.
Cirque du Soleil first took on rock legends The Beatles and Elvis. Now the circus-inspired spectacle is turning to the late King of Pop. In April Cirque, founded by billionaire Guy Laliberte, announced plans to produce a Michael Jackson-themed show to start touring in 2011
Lessons learned, key qualities and insights that will help an entrepreneur to succeed.
Steven Funk sees microcredit as an opportunity to help people worldwide become entrepreneurs.
A new program within UT’s Office of Technology Commercialization will increase the number of startup companies the University produces, despite the fact that UT-Austin already generates more ventures than any other institution in the UT System.
When Arthur M. Blank talks about entrepreneurship - what it takes to create, build and grow a company - he talks about principles. And, when he talks about principles, he talks about giving back.
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