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The Entrepreneur : Article

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Rebrand Yourself to Seek New Opportunities
Applegate Jane
5/5/2010
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Summary:

May 05, 2010 -

Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a  corporate job.

“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”

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Rebrand Yourself to Seek New
7/23/2010
Article Resource
Summary:

Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

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Realizing the High Performance Enterprise
7/23/2010
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Summary:

A summary of comments from a Chief Executive magazine round table of mostly larger-company CEOs with Accenture as a co-sponsor, this piece can help entrepreneurs "see the future" of their companies from a leadership perspective.

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Real Estate Entrepreneur Paves Way for the Next Microsoft
Guller Robert
8/1/2005
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Summary:

Recognizing the needs of technology start-ups, Bob Guller started an organization that provides space and support.

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Reaching a Sisterhood of the Needy
Smale Alison
6/29/2010
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Summary:

It is now part of the lives of many professional women in the developed world to worry about what to do to improve the lot of their less fortunate sisters.

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Rags To World's Richest
Evans Katie
7/23/2010
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Summary:

Cirque du Soleil first took on rock legends The Beatles and Elvis. Now the circus-inspired spectacle is turning to the late King of Pop. In April Cirque, founded by billionaire Guy Laliberte, announced plans to produce a Michael Jackson-themed show to start touring in 2011

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Qualities 4 Successful Entrepreneurs
Driessen Patrick W
9/25/2009
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Summary:

Lessons learned, key qualities and insights that will help an entrepreneur to succeed.

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Promoting World Peace through Microcredit and Dialogue
Funk Dr Steven
4/1/2005
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Summary:

Steven Funk sees microcredit as an opportunity to help people worldwide become entrepreneurs.

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Program aims to increase faculty startup companies
Geiser Alex
5/5/2010
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Summary:

A new program within UT’s Office of Technology Commercialization will increase the number of startup companies the University produces, despite the fact that UT-Austin already generates more ventures than any other institution in the UT System.

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Principles Matter - And Giving Back Is One of Them
Blank Arthur M
11/1/2005
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Summary:

When Arthur M. Blank talks about entrepreneurship - what it takes to create, build and grow a company - he talks about principles. And, when he talks about principles, he talks about giving back.

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