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There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.
Entrepreneurs make great decisions when they critically analyze the situation.
A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.
As vice chairman of America Online, owner of sports teams and serial entrepreneur, Ted Leonsis has accomplished enough for many lifetimes. In addition, however, he uses the leverage of his position and his entrepreneur's drive to tackle a multitude of philanthropic goals.
Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.
Jeff Smith's trip to Honduras has evolved into a model that encourages aspiring entrepreneurs and helps struggling communities in the process. Smith received the Kauffman Community Award in honor of his accomplishments at a special presentation at the 2006 EO Chicago University.
Richard Caruso considers success less a matter of financial accomplishment than of meaningful personal contribution. He's managed to do both.
When entrepreneurs sign up strategic partners, the primary focus often is on development and sales of products or services. For their protection, however, entrepreneurs also need to focus on crafting a proper legal framework in the event the partnership needs to be terminated.
The entrepreneur recounts how his firm went from being one of 50 tactical suppliers for a large firm to joining its exclusive club of strategic partners. The key: first understand these large firms' challenges and deliver solutions that would transform their businesses.
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