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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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"Steaking Acclaim:" How Outback Steakhouse Went from Down Under, All the Way to the Top
Sullivan Chris
10/1/2001
Article Resource
Summary:

Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.

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Expanding Abroad III: Legal Issues
Sherman Andrew J
7/16/2001
Article Resource
Summary:

Know the advantages and disadvantages of different arrangements for doing business overseas, and the major legal issues arising from each, before you go global. Then, make sure everyone involved complies with your standards for behavior and performance.

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Expanding Abroad II: Effective Preparation
Sherman Andrew J
7/9/2001
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Summary:

If your personnel, products, partners and resources are mobilized for overseas expansion, you can overcome the bureaucratic, cultural and economic obstacles outlined in the previous article of this series. Read this one to learn the underlying conditions that foster success.

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Expanding Abroad I: Strategic Issues
Sherman Andrew J
7/2/2001
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Summary:

Taking your company global can supply resources, help the business grow and bring desirable technological development to other countries. To do it right, consider the obstacles and gather background information first.

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Creating an Entrepreneurial Culture
Lawton Jennifer
6/25/2001
Article Resource
Summary:

Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.

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Selling Your Company
Sherman Andrew J
5/14/2001
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Summary:

Careful preparation is the key to a successful sale. Selecting the negotiating team, auditing for legal problems, writing the offering memorandum and, above all, fixing up your financials are all part of the process. This article leads you through the necessary steps.

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Selling "In" Instead of "Out"
Behnke Karen
5/7/2001
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Summary:

If you're ready to sell the business but want to remain on the acquiring company's management team, you'll need a never-having-to-say-you're-sorry contract. This article offers eight indispensable tips for negotiating it.

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Mergers and Acquisitions: An Introduction
Sherman Andrew J
4/30/2001
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Summary:

This article, first in a series of seven, defines the terms and types of corporate marriage. Know the rationale for merging in various industries and the goals entrepreneurs seek to achieve before you take the plunge.

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Joint Ventures and Corporate Partners
Sherman Andrew J
4/23/2001
Article Resource
Summary:

A search for a joint-venture partner requires a thorough review, extensive due diligence and a list of key objectives and goals. This article explains how to go through the process.

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