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Thinking Through Your Business Plan
Stiles George
3/1/1999
Article Resource
Summary:

A formal business plan, often considered an anathema to entrepreneurs who fancy themselves "do-ers" rather than thinkers, enables clear thinking, clarity of purpose and a benchmark against which ventures can measure success. Included are a list of do's and don'ts for entrepreneurs new to (or bewildered by) the essential planning process.

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"Steaking Acclaim:" How Outback Steakhouse Went from Down Under, All the Way to the Top
Sullivan Chris
10/1/2001
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Summary:

Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.

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The Entrepreneurial Time System T
Sullivan Dan
12/1/2003
Article Resource
Summary:

A strategic overview of time management for entrepreneurs is delineated in this article by the co-founder of a consultancy that advises on the matter.

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You Can't Take That Away From Us
Tatelman Barry
3/15/2002
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Summary:

A culture of fun and respect for customers and employees pervades this family-owned furniture business that has been sold to legendary investor Warren E. Buffett, writes the author. Culture is what can't be taken away, even after a company is sold, as both the author and his brother are still actively involved, he notes.

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Out of the Loop in Silicon Valley
The New York Times
4/19/2010
Article Resource
Summary:

Candace Fleming’s résumé boasts a double major in industrial engineering and English from Stanford, an M.B.A. from Harvard, a management position at Hewlett-Packard and experience as president of a small software company.

But when she was raising money for Crimson Hexagon, a start-up company she co-founded in 2007, she recalls one venture capitalist telling her that it didn’t matter that she didn’t have business cards, because all they would say was “Mom.”

Another potential backer, reports Claire Cain Miller in The New York Times, invited her for a weekend yachting excursion by showing her a picture of himself on the boat — without clothes. When a third financier discovered that her husband was also a biking enthusiast, she says, he spent more time asking if riding affected her husband’s reproductive capabilities than he did focusing on her business plan. Ultimately, none of the 30 venture firms she pitched financed her company. She finally raised $1.8 million in March 2008 from angel investors including Golden Seeds, a fund that emphasizes investing in start-ups led by women.

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Helping Young Entrepreneurs Avoid the Icebergs
Thomas Peter H
10/1/2004
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Summary:

A profile and a video tell the story of how entrepreneurship mentoring organizations have been a large factor in Peter Thomas' success, and how he in turn generously gives back his time and financial support.

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Preparing for a Post-Entrepreneurial Life
Turpin Debra
12/22/2003
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Summary:

Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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10 Things I Learned From Launching a Company in a Recession
Von Tobel Alexa
4/13/2010
Article Resource
Summary:

Two years ago I had an idea for a website. I decided to leave a well paying job, invest all of the money I made post college, and began to start the terrifying journey of building a company. Today, I want to share the ten most powerful things I learned about turning that idea into a business at a time when the economy was at its worst, and capital was scarce. Many of the tips I'm sharing with you were passed down from others who were kind enough to share their experiences and insight with me.

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With a Mentor by Your Side
Voth Emily
10/7/2005
Article Resource
Summary:

Entrepreneurs loath to seek mentoring should take at least one piece of advice: try it, you'll like it, writes the author who built a business by accepting help from smarter and more experienced founders. Included is a look at the workings of her relationship with her current mentor. (Originally Published October 2002)

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