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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Two years ago I had an idea for a website. I decided to leave a well paying job, invest all of the money I made post college, and began to start the terrifying journey of building a company. Today, I want to share the ten most powerful things I learned about turning that idea into a business at a time when the economy was at its worst, and capital was scarce. Many of the tips I'm sharing with you were passed down from others who were kind enough to share their experiences and insight with me.
Entrepreneurs loath to seek mentoring should take at least one piece of advice: try it, you'll like it, writes the author who built a business by accepting help from smarter and more experienced founders. Included is a look at the workings of her relationship with her current mentor. (Originally Published October 2002)
The founder of a software development business had already agreed to be acquired by one company and was ready to sign the documents. Then another company came calling with a better offer. Loyal employees and a working partnership with the buyer turned out to be the crucial assets constituting the value of the business. The author concludes that you need to shop around and negotiate to find out what your company is really worth.
From behind home plate, Jason Klein and Casey White look proudly at the Reading Phillies' flamethrower Phillippe Aumont. It's not his high-priced arm they're admiring, It's what he's wearing. "They're the only team with pink on their uniforms," White says.
DURHAM, N.C. - Hardly a day goes by when I don’t have a rookie entrepreneur ask for advice on raising money from VCs.
They usually have a fancy-looking business plan with detailed spreadsheets showing how their company will be worth billions by capturing just 1 percent of a market. All they need is some financing, and they’ll take the world by storm.
My advice is always the same: ditch the business plan, and buy a lottery ticket. Your odds are better, and you’ll suffer less stress.
Julius Walls has the priviledge of leading a company that exists to give back.
Entrepreneurs of color need to break through a culturally induced reluctance to trust to facilitate the relationships that spur business growth, says the founder of a minority search firm.
Entrepreneurs can benefit from seeking to be paired for a fee with a mentor who provides guidance and support, says the author, who pursued such a formal mentorship upon the founding of her second venture. With new skills to learn in an operating company as opposed to her previous professional-services concern, this entrepreneur reports developing company-building tactics as well as respect for mentoring itself.
By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.
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