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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
Article Resource
Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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Building a Business Beyond Now
MacKinnon Rebecca
3/26/2001
Article Resource
Summary:

Adaptation to change is a top priority for the founder of a fast-growing company that provides information-management solutions for home-care agencies. Leadership sets the standards for performance. But the bottom line is the bottom line, especially in tighter capital markets. The best way to foster endurance is to build value by satisfying your paying customers.

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Burn Your Business Plan!
Gumpert David E
1/20/2003
Article Resource
Summary:

A business plan isn't as useful for raising financing as the prevailing entrepreneurial wisdom holds, argues the founder of an Internet marketing concern. Instead, focus on building the business and the money will follow.

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Business Models That Mean Business
Cohen Scott
1/29/2001
Article Resource
Summary:

Even on the Internet, says the founder of a company that provides online directories for e-businesses, most new business models are really variants or hybrids of the three basic old ones. To gain competitive advantage in the new economy, what entrepreneurs really need is a low-cost customer-acquisition strategy. And, they face increasing pressure from investors to be right the first time.

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Business Planning: Building an Effective Business Model
Sherman Andrew J
5/1/2002
Article Resource
Summary:

Effective business planning is critical to an entrepreneurial company's long-term success and its ability to raise capital and grow successfully. A properly prepared Business Plan should tell a story, make an argument and conservatively predict the future. All companies have different stories to tell, different arguments to make and different futures to predict, so they must resist the temptation to copy from others or to follow a rigid outline.

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Changes in China Could Raise Prices
Barboza David
6/7/2010
Article Resource
Summary:

SHANGHAI - The cost of doing business in China is going up.

Coastal Fcatories are raising salaries, local governments are hiking minimum wage standards and if China allows its currency, the renminbi, to appreciate against the U.S. dollar later this year, as many economists are predicting, the cost of manufacturing in China will almost certainly rise.

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Choosing Your Exit Strategy
Payne William H Bill
6/30/2009
Article Resource
Summary:

Selling your business to another individual or company is one of four usual choices for liquidating your equity. Here's a review of the pros, cons and alternatives that may help you evaluate your plans.

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Clarifying Your Vision
FastTrac
8/28/2006
Article Resource
Summary:

Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.

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College Student Makes Giving Back the Reason for Her Business
Woodsmall Jennifer
4/1/2005
Article Resource
Summary:

By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.

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