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An old friend used to write on his easel the words "Innovate, Emigrate or Evaporate." It was his shorthand way of saying that to compete in a globalized market, Innovation was essential.
You don't need a lot of money to start a company, sometimes none at all.
Branding is all about differentiation -- standing out in the customer's brain by being different than the competition. Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category.
Congratulations: You have survived the recession. Now what? If you have ever had the urge to start your own business, now may be a good time to make a move.
Startup CEOs wear many hats. None, perhaps, is more important than that of "company pitchman."
Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.
WASHINGTON (Reuters) - President Barack Obama is to renew a push on Tuesday to persuade the U.S. Congress to approve a $30 billion plan to spur lending to small businesses and trigger job creation.
Like every salesperson, I have a set quota I'm responsible for meeting each month. The difference is, it's self-imposed since I'm my own boss. Small-business owners might be happy to learn there is a formula to help you reach your goals consistently each month.
Many people start their business with a business plan, perhaps for the purpose of getting initial funding from financial institutions or investors. But those plans are designed for lenders, not for business owners.
BP has received almost 35,000 ideas in just over a month on how best to clean up the millions of gallons of oil from the biggest spill in U.S. history. So far, only four hace made it into testing.
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