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The Entrepreneur : Article

321 results found

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Bite it - and a Few Other Impulse Control Tips to Help You Succeed
Halford Scott
7/22/2010
Article Resource
Summary:

One sentence was all it took. It came down to a quick choice, and the one he chose probably wrecked his career.

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Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Bridging the Digital Divide
Dash Darien
2/19/2001
Article Resource
Summary:

Founding an Internet company was a logical step for this college-educated rap fan with cable-industry marketing experience. He's a man with a mission: equipping minority communities with computer technology and online access so they can participate fully in the new economy. Commercial and community partnerships enable him to grow the business and carry the message.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
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Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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Building a Better Fish
Zimmerman Eilene
4/5/2010
Article Resource
Summary:

Richard Brauman always loved caviar. But for many years the former Federal Reserve employee found that, no matter how much he was willing to pay for quality, the goods often had a stale, fishy taste. He blamed it on the traditional practices of companies in caviar-producing countries like Russia and Iran, where fish eggs are harvested infrequently and may be heavily preserved with salt and borax.

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Building a Business Beyond Now
MacKinnon Rebecca
3/26/2001
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Summary:

Adaptation to change is a top priority for the founder of a fast-growing company that provides information-management solutions for home-care agencies. Leadership sets the standards for performance. But the bottom line is the bottom line, especially in tighter capital markets. The best way to foster endurance is to build value by satisfying your paying customers.

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Burn Your Business Plan!
Gumpert David E
1/20/2003
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Summary:

A business plan isn't as useful for raising financing as the prevailing entrepreneurial wisdom holds, argues the founder of an Internet marketing concern. Instead, focus on building the business and the money will follow.

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Business Models That Mean Business
Cohen Scott
1/29/2001
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Summary:

Even on the Internet, says the founder of a company that provides online directories for e-businesses, most new business models are really variants or hybrids of the three basic old ones. To gain competitive advantage in the new economy, what entrepreneurs really need is a low-cost customer-acquisition strategy. And, they face increasing pressure from investors to be right the first time.

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Business Planning: Building an Effective Business Model
Sherman Andrew J
5/1/2002
Article Resource
Summary:

Effective business planning is critical to an entrepreneurial company's long-term success and its ability to raise capital and grow successfully. A properly prepared Business Plan should tell a story, make an argument and conservatively predict the future. All companies have different stories to tell, different arguments to make and different futures to predict, so they must resist the temptation to copy from others or to follow a rigid outline.

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