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Taking your company global can supply resources, help the business grow and bring desirable technological development to other countries. To do it right, consider the obstacles and gather background information first.
If your personnel, products, partners and resources are mobilized for overseas expansion, you can overcome the bureaucratic, cultural and economic obstacles outlined in the previous article of this series. Read this one to learn the underlying conditions that foster success.
For this start-up phone company, global expansion was always the founder's goal. Human resources, timing and focus assured its long-distance success. Owning its own networks also enabled it to enter foreign markets without making deals with monopolies.
Creating value at every stage of the process, an entrepreneur rescues stone from sites threatened with destruction and gives it new life elsewhere. To manage multiple languages, locations, currencies and cultures, he relies on the Internet and high-speed telecommunications.
Here is an entrepreneur's guide to the steps that are necessary for doing business in emerging markets. Knowing what to avoid may be even more important as you expand.
Know the advantages and disadvantages of different arrangements for doing business overseas, and the major legal issues arising from each, before you go global. Then, make sure everyone involved complies with your standards for behavior and performance.
Specialization led to market domination for this manufacturer of videogame accessories. To improve his company's overseas sales, he's reviewing marketing strategies and listening to local managers. Coordinating packing, shipping and back-office functions with its acquirer is also helping the business expand.
Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
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