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The Entrepreneur : Article

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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
10/22/2001
Article Resource
Summary:

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
11/1/2001
Article Resource
Summary:

As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.

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Things Have Changed
Graves Earl G
12/1/2001
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Summary:

A leading African-American entrepreneur exposes that things have changed for entrepreneurship in the wake of the terrorist attacks of September 11th. The tragedy is hurting large companies (on whose boards he sits), which in turn is having a ripple effect on the smallest entrepreneurial shop, he writes.

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Be Prepared
Manzi Barbara
12/13/2001
Article Resource
Summary:

Operating under a mandate to prepare for the worst in order to achieve the best, the author, an African-American woman entrepreneur in the male-dominated metals industry, writes that preparation has been critical to facing the challenges presented by the economic difficulties and post-terrorist environment of this difficult year 2001.

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Risk in Entrepreneurship
Ashbrook Tom
1/1/2002
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Summary:

Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.

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Manage Those Thrills and Chills
Banatao Diosdado Dado
1/7/2002
Article Resource
Summary:

Risk is the essential element of entrepreneurial life but it can and must be managed if company founders are to build profitable enterprises, writes the author, who has founded companies and is currently a venture capitalist helping others do the same. To control risk, he advises listening to instinct, managing to a plan, and working the financials so that there is enough money to fund the need.

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You Can't Take That Away From Us
Tatelman Barry
3/15/2002
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Summary:

A culture of fun and respect for customers and employees pervades this family-owned furniture business that has been sold to legendary investor Warren E. Buffett, writes the author. Culture is what can't be taken away, even after a company is sold, as both the author and his brother are still actively involved, he notes.

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Business Planning: Building an Effective Business Model
Sherman Andrew J
5/1/2002
Article Resource
Summary:

Effective business planning is critical to an entrepreneurial company's long-term success and its ability to raise capital and grow successfully. A properly prepared Business Plan should tell a story, make an argument and conservatively predict the future. All companies have different stories to tell, different arguments to make and different futures to predict, so they must resist the temptation to copy from others or to follow a rigid outline.

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Seeking Financing for a Service Business? Know Your Business Model
Babinec Martin
5/1/2002
Article Resource
Summary:

Service companies aiming to grow fast enough to attract financing need to address the weaknesses inherent in such business models, says the founder of a human-resources consultancy.

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When the Business Model is the People
Bakes Phil
5/20/2002
Article Resource
Summary:

A business model that aims to consolidate in the fragmented tour-packaging industry must rely on the entrepreneurial owners of the local businesses it acquires, according to the writer. A case is made for developing the people who will build the business, rather than, as is practice for many consolidators, putting them out of business.

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