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The Entrepreneur : Article

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Innovation Must Overcome the Corporate Immune System
Mariotti John
5/20/2010
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Summary:

An old friend used to write on his easel the words "Innovate, Emigrate or Evaporate."  It was his shorthand way of saying that to compete in a globalized market, Innovation was essential.

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8 Tips for starting your business while still holding a full-time job
Bailey Deborah A
5/19/2010
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Summary:

If you're thinking about entrepreneurship, you've probably heard that you should start your business before you quit your day job. It's good advise, but not always practical.

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Tightening the Credit Screws
Maltby Emily
5/17/2010
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Summary:

In the depths of the credit crunch, community lenders become a popular financing source for Main Street.  But small-business owners may need to work harder to get support from local banks these days.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
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Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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Six Tips for Women Entrepreneurs
Pakroo Peri
5/6/2010
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Summary:

More women than ever before are grabbing the reins and starting their own businesses.  The number of women-owned small businesses is growing approximately twice as quickly as the national average for all start-ups.

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Program aims to increase faculty startup companies
Geiser Alex
5/5/2010
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Summary:

A new program within UT’s Office of Technology Commercialization will increase the number of startup companies the University produces, despite the fact that UT-Austin already generates more ventures than any other institution in the UT System.

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Rebrand Yourself to Seek New Opportunities
Applegate Jane
5/5/2010
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Summary:

May 05, 2010 -

Think of yourself as a bottle of Gatorade®. Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.

It’s a great strategy to mimic if you’re looking for a new job or seeking investors to support an entrepreneurial venture, especially if you’ve been demoralized by losing a  corporate job.

“Remember, you are not a job title,” said Diane DiResta, a speaking strategist and author of Knockout Presentations. “You have to look at yourself as a package of skills and strengths.”

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Use Your Leadership Presence to Inspire
Baldoni John
5/5/2010
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Summary:

In times of crisis people always look for inspirational leaders. What makes for inspiration is subjective, but there is one common element when speaking about leaders who inspire: they have a strong leadership presence.

By presence we mean "earned authority." That is, people follow your leadership because you are a proven quantity, whose credibility rests on your having gotten things done. Every leader must aspire to demonstrate presence in order to inspire; this is a theme explored in a new book, 12 Steps to Power Presence: How Leaders Assert their Authority to Lead.

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Stop Learning From Your Failures, It Creates a Culture of Fear
Robischon Noah
5/4/2010
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Summary:

It's become a classic business mantra: you learn more from your failures than from your successes. But what if that idea is all wrong? Alex Bogusky, co-chairman of Crispin Porter + Bogusky, believes it is--and recent MIT research showing that we learn more from success backs him up.

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Picnik's Jon Sposato on Why He Didn't Take VC: "We were Greedy"
Cook John
5/2/2010
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Summary:

Picnik's Jonathan Sposato helped orchestrate one of the Seattle tech community's highest profile M&A deals of the year when he sold the online photo editing service to Google. The feat was even more impressive given that it marked the second time that the 43-year-old Internet entrepreneur had sold a company to the search giant. And Sposato did it all without taking a dime of venture capital.

So, how did he pull it off? Sposato offered his thoughts on bootstrapping as well as his tips for selling companies in a talk at Seattle Lunch 2.0 last Friday. We were there, taking notes and shooting video. Here are some of the highlights, including Sposato telling the crowd that he and co-founders Mike Harrington and Darrin Massena didn't take venture capital money because they were "greedy."

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