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The Entrepreneur : Article

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Getting the Most from Negotiations
Bickford Jewelle W
6/1/2006
Article Resource
Summary:

This negotiations expert provides do's and don'ts for closing a deal. One important set of tactics: going in with all the facts, understanding both parties' wants and needs, and adjusting strategies to succeed.

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Giving Back
FastTrac
3/9/2007
Article Resource
Summary:

The power to make a difference comes when you look inside to find what you have to give.

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Growth Strategy: Line Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Line Expansion.

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Growth Strategy: Market Penetration
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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Helping Young Entrepreneurs Avoid the Icebergs
Thomas Peter H
10/1/2004
Article Resource
Summary:

A profile and a video tell the story of how entrepreneurship mentoring organizations have been a large factor in Peter Thomas' success, and how he in turn generously gives back his time and financial support.

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High Growth and the Buy-Sell
Kenefick James F
1/1/2006
Article Resource
Summary:

Whether a company is built with 50/50, majority, or minority partners, the author shares key lessons learned about buy-sell agreements as his companies grew and became more sophisticated.

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How Your PR Can Seize the Day
Kwittken Aaron
5/25/2010
Article Resource
Summary:

Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.

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How to Nail the Five-Minute Pitch
Dietrich Chuck
5/24/2010
Article Resource
Summary:

Startup CEOs wear many hats.  None, perhaps, is more important than that of "company pitchman."

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