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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
10/22/2001
Article Resource
Summary:

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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Four Questions to Ask Yourself Before Starting A Business
Johnson Emma
4/12/2010
Article Resource
Summary:

Not so fast, Martha Stewart.

OK, you're special. You are talented and one of the best at what you do. But that doesn't mean that you're equipped to run your own business--even one within a field or industry you've been working in or following for years.

To wit: 627,200 new businesses opened in the U.S. in 2008--the same year 595,600 businesses shuttered and 43,546 filed for bankruptcy, according to the U.S. Small Business Administration (SBA). Likewise, 30% of small businesses fail within the first two years and half close shop within five years, according to the SBA.

The fact of the matter is that far too many people launch their own companies for all the wrong reasons and without the tools it takes to succeed. Before handing in your notice and signing a lease on an office, it's imperative you take a hard look at yourself in the salaried eye and ask yourself a few critical questions that could mean the difference between a fulfilling life as your own boss and speed-dialing a bankruptcy lawyer.

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Friends and Advisors
Helzberg Barnett Jr
10/7/2005
Article Resource
Summary:

Entrepreneurs benefit from knowledgeable third-party advice provided by advisors, writes the former chairman of a family-owned diamond business. The author describes his own dealings with informal mentors and the members of his formal advisory board.

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From Creation to Evolution
Papermaster Steve
3/12/2001
Article Resource
Summary:

Durability requires planning, says a seasoned entrepreneur who has founded his own companies and is helping others start theirs. Market conditions, management skills and smart money must be factored into the equation. Even with everything going for you, be prepared for a steep staircase and more than one ceiling to crash as your company climbs toward a successful future.

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From Sheltered to High Tech, Corporate Exec Turned Startup CEO Enables Entrepreneurship in All Kinds of Workshops
Jarman Richard S
5/1/2006
Article Resource
Summary:

Richard Jarman sees entrepreneurship as the backbone of the American economy, and he's doing his part to help by mentoring up-and-coming entrepreneurs.

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Getting More than He Gives
Helzberg Barnett Jr
1/1/2005
Article Resource
Summary:

Barnett Helzberg is so convinced of the value of mentoring, he started a program to benefit up-and-coming entrepreneurs.

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Getting the Most from Negotiations
Bickford Jewelle W
6/1/2006
Article Resource
Summary:

This negotiations expert provides do's and don'ts for closing a deal. One important set of tactics: going in with all the facts, understanding both parties' wants and needs, and adjusting strategies to succeed.

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Giving Back
FastTrac
3/9/2007
Article Resource
Summary:

The power to make a difference comes when you look inside to find what you have to give.

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Growth Strategy: Line Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Line Expansion.

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