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The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)
The Art of Distribution
8/23/2007
Summary:

Virality. Adjacency. Eyeballs. "Distribution" now means more than getting products from the factory to the store shelf. But there is a constant in the chaos: revenue production. If you run a consumer-facing venture, pay attention.

Go To Source (blog.guykawasaki.com)
The Art of Execution
8/2/2007
Summary:

Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.

Go To Source (blog.guykawasaki.com)
The Art of Partnering
7/19/2007
Summary:

Straight talk on why partnerships work or fall apart, this entry offers nine reasons with solid explanations. Did you know, for instance, that partnerships originating with two CEOs having coffee in an airport don't necessarily work very well? It's better if the idea bubbles up naturally from lower-level employees who recognize synergies because they've worked together well on joint projects.

Go To Source (blog.guykawasaki.com)
The Art of the Layoff
8/23/2007
Summary:

Did we learn anything about laying off employees during the dot-com bubble of 2000? Business pundit Guy Kawasaki thinks so, but just in case . . . he's provided in this blog thirteen on-target tips for entrepreneurs on the bubble now, even if they don't know it.

Go To Source (blog.guykawasaki.com)
The Essence of Leadership
8/23/2007
Summary:

Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."

Go To Source (hbswk.hbs.edu)
The Fast Company Interview: Jeff Immelt
9/6/2007
Summary:

In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.

Go To Source (www.fastcompany.com)
The Four Drivers of Innovation
1/19/2007
Summary:

Innovation is commonly thought to be the same as creativity, but according to research from the Gallup organization, creativity is a precursor to innovation only when coupled with business action. This article highlights the ways in which entrepreneurs can foster an environment of innovation, including finding and nurturing talent and developing managers.

Go To Source (gmj.gallup.com)
The Marketing Plan: The Good the Bad and the Ugly
5/24/2007
Summary:

Need a marketing plan, but want it to be practical enough to get implemented? Here's a simple template billed as the "world's shortest marketing plan." It may be just what you are looking for.

Go To Source (kellyodell.blogspot.com)
The Nonstop, 24-7 CEO Salesman
8/23/2007
Summary:

An exhilarating ride with Pat Cavanaugh, sales rep supreme and CEO of the promotions company he founded in college, this lengthy article can't help but make you a better salesperson. It provides information, insight, and inspiration for entrepreneurs who need to sell. And who doesn't?

Go To Source (www.inc.com)

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