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Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.
Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
A technology entrepreneur loses his shirt on his first company, regroups and starts a second, and lives to advise others about how to get it right.
The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.
The process of going through a legal audit isn't easy, but the risks associated with avoiding the issue are too high for any company to bear. Doing so is not only necessary, but beneficial.
Entrepreneurial companies should consider complying with an internationally recognized set of quality standards known as ISO as a way to mitigate risk, benchmark progress, and attract customers to an untested enterprise, say the founders of a consultancy.
When it comes to compensation, the issue is not what you can pay, but what you can offer to the people you need to grow.
Compensating contract workers involves negotiating a rate that reflects skills and experience, paying in a timely manner, and possibly offering perks such as professional development, says the founder of a company that develops training manuals. A key is not to treat 1099 workers as employees, the author advises.
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