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Entrepreneurship : Article

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Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
11/1/2001
Article Resource
Summary:

As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.

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Protecting Intellectual Property: An Overview
Sherman Andrew J
12/1/2001
Article Resource
Summary:

Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.

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Things Have Changed
Graves Earl G
12/1/2001
Article Resource
Summary:

A leading African-American entrepreneur exposes that things have changed for entrepreneurship in the wake of the terrorist attacks of September 11th. The tragedy is hurting large companies (on whose boards he sits), which in turn is having a ripple effect on the smallest entrepreneurial shop, he writes.

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Be Prepared
Manzi Barbara
12/13/2001
Article Resource
Summary:

Operating under a mandate to prepare for the worst in order to achieve the best, the author, an African-American woman entrepreneur in the male-dominated metals industry, writes that preparation has been critical to facing the challenges presented by the economic difficulties and post-terrorist environment of this difficult year 2001.

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Risk in Entrepreneurship
Ashbrook Tom
1/1/2002
Article Resource
Summary:

Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.

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Manage Those Thrills and Chills
Banatao Diosdado Dado
1/7/2002
Article Resource
Summary:

Risk is the essential element of entrepreneurial life but it can and must be managed if company founders are to build profitable enterprises, writes the author, who has founded companies and is currently a venture capitalist helping others do the same. To control risk, he advises listening to instinct, managing to a plan, and working the financials so that there is enough money to fund the need.

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Strategies for Raising Growth Capital in a Turbulent Market
Sherman Andrew J
2/1/2002
Article Resource
Summary:

You would have to do your best Rip Van Winkle imitation to not realize volatile economic times from an economic, political and technological perspective over the last few years, according to the author, who offers some observations and predictions on the U.S. economy.

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Venture Capital: The Right Fit
Lee MieYun
2/1/2002
Article Resource
Summary:

Finding venture capital is a matter of securing the right fit between founder and funder, writes the author. Affinity with a investor helps, such as pursuing groups that finance the type of company that yours is, such as a minority- or female-led firm; also necessary is a plan outlining your company's financial prospects and a pitch for convincing investors that you can execute, the author notes.

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Financing: The Options
Roner Valencia
2/11/2002
Article Resource
Summary:

Securing funding for a business, be it a startup or a growing company, involves establishing a reputation and building relationships, writes the author. Funding options multiply once the good word is out about an enterprise, she notes. Included are tips for getting loans and other financing for both new and established concerns.

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