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Entrepreneurship : Article

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Alternatives to Litigation
Sherman Andrew J
2/1/2007
Article Resource
Summary:

Business conflicts are inevitable, which means you need legal counsel to guide you through potential litigation. This article is a comprehensive review of alternative courses to litigation, including arbitration, mediation, and private judging.

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Checklists: Deciding Whether to Litigate
Sherman Andrew J
2/1/2007
Article Resource
Summary:

When facing the prospect of litigation, entrepreneurs should be sure to explore all of the options beyond forging ahead to court. This tool is a series of checklists designed to help entrepreneurs conduct a litigation-focused cost-benefit analysis, such as deciding to explore settlement or alternative dispute resolution.

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Raising Money In Tough Times: An Entrepreneur's Guide to Bootstrapping
Sherman Andrew J
7/23/2010
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Summary:

This legal expert provides ten tried and tested bootstrapping techniques.

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Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
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Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

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Five Steps to Successful Outsourcing
Schulweis Kathleen B
9/1/2007
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Summary:

The devils plaguing entrepreneurs who outsource are indeed in the details. Getting it right involves sidestepping five common pitfalls and following five commonsense practices. Basic to a successful outsourcing relationship: Does everyone agree on what the deliverables will be?

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PR Under Pressure
Schildberger Michael
6/11/2001
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Summary:

After coaching others in spin control for years, a cash-strapped entrepreneur had to face the music-and the media-himself. He drew on long-cultivated relationships to tell his story accurately and bring his business out of receivership. Being both proactive and honest, he says, is essential in a crisis situation.

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Managing Risk with Background Checks and Investigations
Scherzer Carole
9/1/2007
Article Resource
Summary:

Specialized or technical advice or skills not closely related to your company's core objectives can often be handled effectively by outside contractors. Typically less expensive that hiring full-time staff, potential outsource services should be carefully considered with these topics in mind: expertise, experience, proposals, and attitude.

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