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Entrepreneurship : Article

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Getting the Most From Your Best Entrepreneurial Asset: Your People
DeLoof Dion
8/15/2004
Article Resource
Summary:

Entrepreneurial companies can leverage -- or get the most out of -- their people by hiring efficiently and managing effectively, says the co-founder of a technical staffing firm.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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Eleven Pitfalls to Avoid in Going Global
Delaney Laurel
10/1/2005
Article Resource
Summary:

Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.

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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
10/22/2001
Article Resource
Summary:

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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Raising and Spending Cash
Dennis Jeff
2/1/2006
Article Resource
Summary:

Recounting the tale of founding and growing two companies, one which ultimately failed, the author argues that the key message about cash in a high growth business is raise more than you need, and spend less than you have.

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Jump in the Pool
Dennis Jeff
11/1/2006
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Summary:

Entrepreneurs looking for seed capital should consider Toronto TSX Venture Exchange's Capital Pool Company (CPC) program, which allows companies to go public by merging with a CPC.

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Outsourcing and Opportunity
Desouza Kevin C
9/1/2007
Article Resource
Summary:

When opportunity costs are figured into the cost-benefit mix, outsourcing even non-core functions can become strategic. How much faster could you grow your company if you spent more time leveraging your strengths? This article explores the cost effectiveness of the practice and offers valuable tips for getting started. Key: Choosing the right tasks and the right partners.

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How to Nail the Five-Minute Pitch
Dietrich Chuck
5/24/2010
Article Resource
Summary:

Startup CEOs wear many hats.  None, perhaps, is more important than that of "company pitchman."

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Escrowing Software: New Technology Safeguard
Dodder Christian
9/1/2007
Article Resource
Summary:

Document destruction probably isn't at the top of your to-do list. But, increasingly, it's becoming a critical business function-and not just for companies with super-secret technology. With identity thieves afoot, for example, even basic personnel information that's gone astray can lead to expensive and distracting lawsuits. This article offers an insider's view of why even small firms should seriously consider outsourcing this function as the most secure, efficient, and economical way to ensure confidentiality.

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LaunchMemphis Weekend Gives Wings to 8 Fledgling Companies
Dowd James
4/6/2010
Article Resource
Summary:

After the recent "48 Hour Launch" weekend that drew more than five dozen participants, eight new companies now dot the city's small-business landscape.

The third annual event, sponsored by LaunchMemphis, replaced the organization's former Startup Weekend program. Interest in the program easily surpassed previous incarnations, leaders said, and the number of viable companies was nearly triple that of last year.

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