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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.
Businesses become more valuable when they have certain characteristics that add up to strategic advantages in the marketplace. Regardless of a company's ultimate objective--growth, acquisition or IPO--its owners can create, maximize and sustain value by driving it toward those characteristics. A management consultant explains the tools of his trade and reminds readers that price and value are not identical. Some factors, such as growth, are industry-specific, which is why new-economy companies and their stocks are fetching such extraordinary prices.
A strong knowledge of markets and values and knowing up front what you want to achieve are keys to successful negotiations. This entrepreneur tells the story of how the creative structuring of a unique deal became a success for all parties involved.
This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.
Credit cards, unlike conventional commercial bank loans, allow entrepreneurs immediate access to financing at reasonable interest rates. The author, who used plastic debt to launch a consulting company, claims that business owners who take his approach can focus on the far more crucial task of winning and keeping customers in today's fast-paced environment. What's critical, he suggests, is managing the debt wisely by keeping costs down, taking advantage of lower rates, and pegging expenditures to cash flow.
Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.
Operating virtually enables this entrepreneur to conserve cash and take advantage of new market opportunities. Clearly defined values, structures, and boundaries keep partners and employees focused on the primary goal: meeting the firm's obligations and making money.
This article will help you explore and describe your customer profile--a typical member of your target market.
Dr. Susan Bragg bootstrapped her company by driving customer connections and partnerships. While bootstrapping with revenues, personal funds, and a small loan, she started her technology company and has grown it by penetrating her market via customer interaction.
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