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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.
Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.
The crown jewel of the U.S. university system – the finest in the world – is the research university, where knowledge creation is the ultimate goal. Recognition of the centrality of knowledge creation to economic growth makes the efficiency of university innovation a top concern to policymakers, especially since the federal government funds two-thirds of the $48 billion of R&D performed in academic institutions. In too many universities, commercialization of research discoveries is not as rapid or as successful as it could be. The solution provided by Technology Transfer Offices (TTO) has been mixed, as too many have been directed to focus on maximizing revenue through patent licensing, leading to a sub-optimal level of technology diffusion. In the face of declining funding of basic science research, venture capital migration to downstream opportunities, and heightened competition from abroad, the optimal commercialization of U.S. university innovations could not be more important.
A system for measuring each executive's contributions must be instituted as a company matures to avoid issues that could impair agility: complacency, departmental infighting and staying too long on the job, says the founder of a human-resources consultancy.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
If you think you only need a business plan to go fishing for capital, you are sorely mistaken.
A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.
Selling your company involves an entire set of specific business and legal terms and conditions that relate solely to this transaction and are often new to first-time entrepreneurs. This document contains a helpful list of pertinent terms as well as some issues that the selling entrepreneur might consider before closing the sale.
Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.
Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.
Learn what a license really covers, what details to spell out and how to provide for accurate record-keeping, so as to prevent trouble later on. This article reviews the basic provisions, from boilerplate to bones of contention.
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