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Entrepreneurship : Article

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First Create "WOW" -- Brand Strategy Comes Later
Delano Frank
10/22/2001
Article Resource
Summary:

Before you can create a winning brand strategy, you've got to have a winning product or service to promote.

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Five Steps to Successful Outsourcing
Schulweis Kathleen B
9/1/2007
Article Resource
Summary:

The devils plaguing entrepreneurs who outsource are indeed in the details. Getting it right involves sidestepping five common pitfalls and following five commonsense practices. Basic to a successful outsourcing relationship: Does everyone agree on what the deliverables will be?

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Four Questions to Ask Yourself Before Starting A Business
Johnson Emma
4/12/2010
Article Resource
Summary:

Not so fast, Martha Stewart.

OK, you're special. You are talented and one of the best at what you do. But that doesn't mean that you're equipped to run your own business--even one within a field or industry you've been working in or following for years.

To wit: 627,200 new businesses opened in the U.S. in 2008--the same year 595,600 businesses shuttered and 43,546 filed for bankruptcy, according to the U.S. Small Business Administration (SBA). Likewise, 30% of small businesses fail within the first two years and half close shop within five years, according to the SBA.

The fact of the matter is that far too many people launch their own companies for all the wrong reasons and without the tools it takes to succeed. Before handing in your notice and signing a lease on an office, it's imperative you take a hard look at yourself in the salaried eye and ask yourself a few critical questions that could mean the difference between a fulfilling life as your own boss and speed-dialing a bankruptcy lawyer.

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Friends and Advisors
Helzberg Barnett Jr
10/7/2005
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Summary:

Entrepreneurs benefit from knowledgeable third-party advice provided by advisors, writes the former chairman of a family-owned diamond business. The author describes his own dealings with informal mentors and the members of his formal advisory board.

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From Creation to Evolution
Papermaster Steve
3/12/2001
Article Resource
Summary:

Durability requires planning, says a seasoned entrepreneur who has founded his own companies and is helping others start theirs. Market conditions, management skills and smart money must be factored into the equation. Even with everything going for you, be prepared for a steep staircase and more than one ceiling to crash as your company climbs toward a successful future.

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From Sheltered to High Tech, Corporate Exec Turned Startup CEO Enables Entrepreneurship in All Kinds of Workshops
Jarman Richard S
5/1/2006
Article Resource
Summary:

Richard Jarman sees entrepreneurship as the backbone of the American economy, and he's doing his part to help by mentoring up-and-coming entrepreneurs.

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Fundability and Valuation of Startups: An Angel's Perspective
Payne William H Bill
7/1/2007
Article Resource
Summary:

Numerous factors affect how angels value a company. Primary are the strength of the management team and the size of the opportunity, or a company's potential to scale. Accompanying this article is a valuation worksheet that entrepreneurs can use to better understand what investors look for and to identify factors that can justify higher pre-money valuations. Investors will find it useful to compare companies and determine whether valuation should be higher or lower.

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Funding Goals
FastTrac
3/20/2007
Article Resource
Summary:

Resource Abstract

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Funding Sources for Startups
Christina Sherwood
3/20/2013
Article Resource
Summary:

Bringing a product or service to market requires an intense amount of capital. Here are several funding options for entrepreneurs and startups.

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Get Everything in Writing
Frank Carol E
6/1/2000
Article Resource
Summary:

Passionate about her business and experienced in number-crunching, entrepreneur Carol Frank nonetheless neglected to patent her product and to insist on a signed contract from her supplier. Next thing she knew, a competitor was copying her design. In the litigation that followed, the U.S. Customs and Frank's insurance company turned out to be surprisingly helpful.

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