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Entrepreneurship : Article

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Reading Your Financial Story
FastTrac
3/12/2007
Article Resource
Summary:

This article will provide you with a starting point for understanding your financial statements. In it you will find guidelines for the type of information you need and suggestions on how to review it.

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Giving Back
FastTrac
3/9/2007
Article Resource
Summary:

The power to make a difference comes when you look inside to find what you have to give.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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The Operations Plan
FastTrac
3/9/2007
Article Resource
Summary:

This article discusses the Operations Plan as an action document to coordinate the activities of the company towards achieving the overall goals and mission.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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Bootstrapping Your Business
Payne William H Bill
3/1/2007
Article Resource
Summary:

Bootstrapping allows entrepreneurs to operate their startups with minimal investments from others, according to equity capital expert, Bill Payne. This allows entrepreneurs to postpone raising capital while their firms mature and retain ownership of their companies during that time.

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Building a Software Company from Scratch
Reisman Art
3/1/2007
Article Resource
Summary:

When Art Reisman cofounded a tech company, they had little cash and a good technology idea. Reisman shares two key bootstrapping lessons they learned: use open source technology to develop new software applications and bag indirect selling for do-it-yourself direct selling.

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Credit Cards: A Small-Business Financing Tool
Rosenfeld Eric
3/1/2007
Article Resource
Summary:

Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.

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Cultivating a Company in Cyberspace
Barbour Hal
3/1/2007
Article Resource
Summary:

Operating virtually enables this entrepreneur to conserve cash and take advantage of new market opportunities. Clearly defined values, structures, and boundaries keep partners and employees focused on the primary goal: meeting the firm's obligations and making money.

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