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Entrepreneurship : Article

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Making an Equal Partnership Work
Lish Sandy Spivak Wendy
5/22/2003
Article Resource
Summary:

The co-founders of a public relations and events-management firm discuss the role of negotiation in enabling them to operate as equal partners. Balance, trust and skills are necessary for the give-and-take involved, and the authors provide suggestions for achieving that.

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
Article Resource
Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Entrepreneurial Boards: The View From 20,000 Feet - and 200
Hoffman Auren
7/1/2003
Article Resource
Summary:

Boards of advisors are best for helping entrepreneurs build companies in the formative stage, whereas boards of directors lend a hand during times of crisis or change, writes a serial entrepreneur. The author provides a blueprint for dealing with both entities.

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Starting Up: Doing It Wrong; Doing It Right
Fleury Marc
8/1/2003
Article Resource
Summary:

A technology entrepreneur loses his shirt on his first company, regroups and starts a second, and lives to advise others about how to get it right.

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Planning and Alignment: Six Essential Processes for Growth
Matthews Jana
9/1/2003
Article Resource
Summary:

The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.

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The Legal Audit: A Reality Check for Entrepreneurial Companies
Sherman Andrew J
9/1/2003
Article Resource
Summary:

The process of going through a legal audit isn't easy, but the risks associated with avoiding the issue are too high for any company to bear. Doing so is not only necessary, but beneficial.

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The Entrepreneurial Case for ISO Standards
Glynn Leo T Stowe Ralph S
9/24/2003
Article Resource
Summary:

Entrepreneurial companies should consider complying with an internationally recognized set of quality standards known as ISO as a way to mitigate risk, benchmark progress, and attract customers to an untested enterprise, say the founders of a consultancy.

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"STAKEHOLDERS": Reinventing Entrepreneurial Performance Compensation
Higgins Michael T
10/1/2003
Article Resource
Summary:

Entrepreneurs needing to motivate high-performance people must reward them for creating long-term value and satisfying customers, rather than for maximizing annual profit, argues a compensation consultant, who devised an alternative to the bonus-based performance award.

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