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Entrepreneurship : Article

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The Importance of Marketing
FastTrac
2/6/2007
Article Resource
Summary:

Developing effective marketing strategies can be the difference in the success of roughly equal products and services.

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External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Internal Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.

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Using Intellectual Property Attorneys
FastTrac
2/2/2007
Article Resource
Summary:

Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.

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Alternatives to Litigation
Sherman Andrew J
2/1/2007
Article Resource
Summary:

Business conflicts are inevitable, which means you need legal counsel to guide you through potential litigation. This article is a comprehensive review of alternative courses to litigation, including arbitration, mediation, and private judging.

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Checklists: Deciding Whether to Litigate
Sherman Andrew J
2/1/2007
Article Resource
Summary:

When facing the prospect of litigation, entrepreneurs should be sure to explore all of the options beyond forging ahead to court. This tool is a series of checklists designed to help entrepreneurs conduct a litigation-focused cost-benefit analysis, such as deciding to explore settlement or alternative dispute resolution.

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Keeping Your Business Safe
Botto Greg
2/1/2007
Article Resource
Summary:

While this entrepreneur was building his IT support company, employees who also were family members were creating a rival business behind the scenes, stealing trade secrets and clients. This entrepreneur offers safeguards to protect your company.

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Legal Issues With Use of Independent Contractors
Cross Dan S
2/1/2007
Article Resource
Summary:

If you are considering using independent contractors or leased workers for your company, this article provides a detailed overview of the legal issues relevant to the employer, including IRS regulations and litigation.

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Strategies for Managing Litigation
Patel Jayesh
2/1/2007
Article Resource
Summary:

The litigation process is expensive and needs continuous involvement and monitoring. And having a plan is key. This article offers strategies and insights on these topics and more for entrepreneurs who encounter litigation.

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The Language of Business
FastTrac
1/26/2007
Article Resource
Summary:

To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.

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