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Entrepreneurship : Article

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Providing Adequate Production Facilities
FastTrac
1/18/2007
Article Resource
Summary:

Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.

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Publicity
FastTrac
1/25/2007
Article Resource
Summary:

Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.

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Stay Within Your Core Competencies
FastTrac
1/18/2007
Article Resource
Summary:

Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.

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The Entrepreneur's Ever-Changing Role
FastTrac
1/19/2007
Article Resource
Summary:

The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.

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The Language of Business
FastTrac
1/26/2007
Article Resource
Summary:

To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Visibility Tactics
FastTrac
1/25/2007
Article Resource
Summary:

This article reviews traditional marketing activities as well as marketing on the Internet.

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Communicating Your Workflow
FastTrac
2/21/2007
Article Resource
Summary:

Your workflow--processes, procedures, and policies--need to be communicated verbally and written. Written communication should include job descriptions, performance standards, performance reviews, and controls.

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Developing Niched Markets
FastTrac
2/8/2007
Article Resource
Summary:

Developing niche markets can be a successful marketing technique as it can save resources, time, and money.

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External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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