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Entrepreneurship : Article

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The Language of Business
FastTrac
1/26/2007
Article Resource
Summary:

To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Visibility Tactics
FastTrac
1/25/2007
Article Resource
Summary:

This article reviews traditional marketing activities as well as marketing on the Internet.

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Communicating Your Workflow
FastTrac
2/21/2007
Article Resource
Summary:

Your workflow--processes, procedures, and policies--need to be communicated verbally and written. Written communication should include job descriptions, performance standards, performance reviews, and controls.

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Developing Niched Markets
FastTrac
2/8/2007
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Summary:

Developing niche markets can be a successful marketing technique as it can save resources, time, and money.

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External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Helping Others Be Successful
FastTrac
2/20/2007
Article Resource
Summary:

The people working for you will be the ones to determine your success. This article will help you discover what motivates them.

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Maximize Cash Flow: Cash Cycle
FastTrac
2/2/2007
Article Resource
Summary:

By measuing the cash cycle--the time it takes to receive cash from sales after investing in products/services--entrepreneurs can monitor and improve internal cash flow.

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Pricing Boundaries
FastTrac
2/8/2007
Article Resource
Summary:

How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.

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The Importance of Marketing
FastTrac
2/6/2007
Article Resource
Summary:

Developing effective marketing strategies can be the difference in the success of roughly equal products and services.

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