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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
Article Resource
Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
Article Resource
Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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Managing Up and Down the Generational Ladder
Lawton Jennifer
7/1/1999
Article Resource
Summary:

Entrepreneurs, in particular, are having troubles with today's widespread age-disconnect between managers and employees. The many twentysomethings who are launching companies these days hire workers who are both younger and older than they are, writes the author, a frequent EntreWorld contributor. She maintains that to manage this so-called "generation gap," you'll need to build a common understanding based on your company's values.

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Creating an Entrepreneurial Culture
Lawton Jennifer
6/25/2001
Article Resource
Summary:

Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.

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Ethics and the Entrepreneur
Lawton Jennifer
12/1/2002
Article Resource
Summary:

With the nation's ethics deteriorating in the wake of widespread corporate scandal, entrepreneurs need to examine questionable practices in their own milieu, such as inflating expectations to attract funding, writes the author. Included is a look at the unlikely course this former high-tech company founder has taken in order to adhere to principles.

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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Venture Capital: The Right Fit
Lee MieYun
2/1/2002
Article Resource
Summary:

Finding venture capital is a matter of securing the right fit between founder and funder, writes the author. Affinity with a investor helps, such as pursuing groups that finance the type of company that yours is, such as a minority- or female-led firm; also necessary is a plan outlining your company's financial prospects and a pitch for convincing investors that you can execute, the author notes.

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Negotiating Both Sides of the Deal
LemmonsPoscente Michelle
6/1/2006
Article Resource
Summary:

The challenges of working for both the talent the company represents and the clients who buy that talent are discussed by this veteran negotiator. The most important factors in her success: knowing the product and understanding what clients really need.

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Entrepreneurship Education for America's Future
Levy Larry
10/1/2004
Article Resource
Summary:

Larry Levy believes entrepreneurship education is important for the future of our country, and his involvement with Northwestern University's Kellogg Graduate School of Management, demonstrates the commitment behind his beliefs.

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