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Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.
With the recession lifting, returning to normal (even if it's a new normal) will take some time. The economy is recovering, and business growth is beginning to resume.
Among the newest business-excellence methodologies now available, Six DisciplinesT is growing in popularity as a holistic tool to help manufacturing entrepreneurs remain competitive against all comers. It's designed specifically to help small and mid-sized businesses ensure they are doing the right things at the right times. Goals include simplifying the quality management approach, fostering practical planning, and delivering effective, sustainable execution management. Many practical tools to implement the program are available.
Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.
Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.
Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.
Entrepreneurs, in particular, are having troubles with today's widespread age-disconnect between managers and employees. The many twentysomethings who are launching companies these days hire workers who are both younger and older than they are, writes the author, a frequent EntreWorld contributor. She maintains that to manage this so-called "generation gap," you'll need to build a common understanding based on your company's values.
Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.
With the nation's ethics deteriorating in the wake of widespread corporate scandal, entrepreneurs need to examine questionable practices in their own milieu, such as inflating expectations to attract funding, writes the author. Included is a look at the unlikely course this former high-tech company founder has taken in order to adhere to principles.
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