to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.
This article discusses positive attributes and fatal flaws of technology and life sciences business concepts.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
Geoff Davis figured out a way to dedicate his life to entrepreneurship and improving the lives of billions of people around the world-all in the same job. The strategy of his nonprofit is to accelerate the growth of high-potential emerging microfinance institutions through capital investments and capacity-building consulting.
This article discusses the advantages and disadvantages of obtaining needed cash through alternative sources that may not be typically considered. It also discusses specific sources that may provide the cash needed.
This article discusses the advantages and disadvantages of obtaining needed cash through internal sources. It also discusses specific sources that typically provide internal cash.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.