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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.
This article will help you explore and describe your customer profile--a typical member of your target market.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
SWOT analysis provides an excellent tool for entrepreneurs to evaluate the strengths, weaknesses, opportunities, and threats of their business.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
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