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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.
This article discusses positive attributes and fatal flaws of technology and life sciences business concepts.
Discover the importance of planning and documenting processes--what we do, procedures--how we do it, and policies--why or when we do it.
When developing a budget, it is important to estimate profits annually for the next three years as well as to develop a detailed month-by-month budget of sales, expenses, and cash flow amounts for the same three years.
This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
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