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Entrepreneurship : Article

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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Creating Clarity of Purpose, Structure, and Measurement
FastTrac
11/11/2005
Article Resource
Summary:

Organizations thrive when they are clear about what needs to get done, who needs to do it, and how it should get done. Without clarity there is wasted effort and even chaos.

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External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Growth Strategy: Market Penetration
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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SWOT Analysis
FastTrac
8/10/2006
Article Resource
Summary:

SWOT analysis provides an excellent tool for entrepreneurs to evaluate the strengths, weaknesses, opportunities, and threats of their business.

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Positioning Your Company for Sale
Feld Bradley
4/13/2003
Article Resource
Summary:

Owners of growing companies need to begin positioning them for sale early in the life of the firm and continue to take steps toward sale throughout the business's life, writes an entrepreneur and venture capitalist. Included are eight suggestions for doing just that.

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