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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Line Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.
Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.
Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
In today's e-marketplace, allocating a larger portion of the budget to online marketing pays off for Petals, a silk floral company. The author writes about his company's commitment to using the Internet to positively impact sales.
This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.
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