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Entrepreneurship : Article

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Devising a Capital Strategy for Growth
FastTrac
6/30/2009
Article Resource
Summary:

This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Budgeting Strategies
FastTrac
9/27/2006
Article Resource
Summary:

Budgeting, forecasting, and projecting mean fundamentally the same thing--estimating future amounts based on information you already know.

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Evaluating Growth Indicators
FastTrac
8/28/2006
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Summary:

A business's readiness for growth can be evaluated in part by reviewing its financial performance and its stage in business.

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Assessing Industry Potential
FastTrac
8/28/2006
Article Resource
Summary:

When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.

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Secondary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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Evaluating Your Business Model
FastTrac
9/20/2006
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Summary:

During the planning process, entrepreneurs must evaluate their business model to ensure that the current model will support growth.

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E-Mail: Your E-Commerce Ally
Feld Bradley
5/1/1999
Article Resource
Summary:

Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.

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