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Entrepreneurship : Article

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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Mentoring Is for Entrepreneurs, Too
Helzberg Barnett Jr
8/1/1997
Article Resource
Summary:

Entrepreneurs should cultivate relationships with outsiders who can offer support and advice, even though "mentoring," as it's often called, is typically considered an instrument of corporate career-building. In this insightful article by an entrepreneur who founded a non-profit organization to pair owners of young companies with seasoned business owners, the author advises entrepreneurs to seek help from peers as well as superiors and from several outsiders rather than a single guru.

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Mentoring Secrets for Women
Farris Denise
10/1/2002
Article Resource
Summary:

A helping hand from a beloved family member gave this author a gift more precious than a paycheck: the time and attention she needed to rebuild her career -- and her belief in herself.

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Mergers and Acquisitions: An Introduction
Sherman Andrew J
4/30/2001
Article Resource
Summary:

This article, first in a series of seven, defines the terms and types of corporate marriage. Know the rationale for merging in various industries and the goals entrepreneurs seek to achieve before you take the plunge.

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Methods of Company Valuation
Sherman Andrew J
3/25/2001
Article Resource
Summary:

Whatever formula you use to calculate the market value of a business--assets, performance or other multiples--a good starting point may be all it provides. Here's why--along with the other factors that count.

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Minister of Tea Makes a Life as Teacher, Writer, and Philanthropist
Rubin Ron
2/1/2005
Article Resource
Summary:

Ron Rubin's profession is tea, but he is also steeped in giving back to student entrepreneurs.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Monitoring the Budget
FastTrac
9/25/2006
Article Resource
Summary:

Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.

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Mutual Respect and the African-American Consumer
Graves Earl G
2/1/1999
Article Resource
Summary:

Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.

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