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Entrepreneurship : Article

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PR Under Pressure
Schildberger Michael
6/11/2001
Article Resource
Summary:

After coaching others in spin control for years, a cash-strapped entrepreneur had to face the music-and the media-himself. He drew on long-cultivated relationships to tell his story accurately and bring his business out of receivership. Being both proactive and honest, he says, is essential in a crisis situation.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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Partnering in Middle Age
Heinmiller Robert
3/24/2003
Article Resource
Summary:

A mature business facing altered circumstances might need to bring in a partner rather than just an employee, writes the author, who poses a series of questions for founders to address prior to making what could be a difficult leap.

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Patent Filing Analysis Checklist
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Before attempting to obtain a patent, entrepreneurs can use this ten-point checklist to determine if the benefits of protecting an invention outweigh the costs of prosecuting and protecting it under a patent.

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Pay Per Click for Targeted Results
Kenefake Jerry
9/6/2006
Article Resource
Summary:

Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.

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Perspectives on Raising Venture Capital
Sherman Andrew J
4/1/2003
Article Resource
Summary:

There is no doubt that it is a nearly impossible time for entrepreneurs to raise venture capital. Only the best of the best new companies are attracting such funding, according to the author. Entrepreneurs need to prepare themselves when approaching venture capitalists. Increasingly, several must have factors have become an essential part of the necessary preparation.

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Planning and Alignment: Six Essential Processes for Growth
Matthews Jana
9/1/2003
Article Resource
Summary:

The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.

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Positioning Your Company for Sale
Feld Bradley
4/13/2003
Article Resource
Summary:

Owners of growing companies need to begin positioning them for sale early in the life of the firm and continue to take steps toward sale throughout the business's life, writes an entrepreneur and venture capitalist. Included are eight suggestions for doing just that.

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Preparing Your Company for Exit
Okabe Robert M
7/1/2006
Article Resource
Summary:

Selling your business is similar to raising capital. The difference: you're selling the whole company. Selling your company, like raising money, includes preparing the business plan, financials, cash-flow projections, and demonstration of Sarbanes-Oxley compliance practices.

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Preparing a Loan Proposal
Sherman Andrew J
2/1/2004
Article Resource
Summary:

An important area of financial literacy for entrepreneurs concerns the ability to establish an effective commercial banking relationship and to prepare a loan proposal. No small or growing company survives and prospers without some debt component on its balance sheet.

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