to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
This article discusses one of the most effective market strategies for any company, creating a company brand.
This article reviews traditional marketing activities as well as marketing on the Internet.
The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.