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Entrepreneurship : Article

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Identifying Excellent Suppliers
FastTrac
1/18/2007
Article Resource
Summary:

Excellent suppliers keep their promises, providing supplies and services when you need them.

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Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Primed for Growth
FastTrac
1/18/2007
Article Resource
Summary:

Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.

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Providing Adequate Production Facilities
FastTrac
1/18/2007
Article Resource
Summary:

Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.

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Stay Within Your Core Competencies
FastTrac
1/18/2007
Article Resource
Summary:

Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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Maquiladora Entrepreneur Spreads Partnership Message
Levine Cecilia Ochoa
1/15/2007
Article Resource
Summary:

As a child growing up in Chihuahua, Mexico, Cecilia Levine's English vocabulary didn't include "entrepreneurship," but she certainly could see the difference it made in people's lives. What she couldn't see then was how entrepreneurship would provide her with the tools, resources and passion to improve the lives of thousands on both sides of the U.S.-Mexican border.

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Public Relations: Hosting a Major Event
Kuhn Steve
1/8/2007
Article Resource
Summary:

When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.

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